Photo-Illustration: Photo-Illustration: The Strategist; Photos: Retailers
We’ve reached the final hours of Cyber Monday, to cap off an eventful Black Friday weekend. And while it’s tempting to view every discount as a Very Good Deal, not all coupon codes are created equal. Whether you’re shopping for gifts or just for yourself, fashion deals can be hit or miss during the post-Thanksgiving buying crush — but this year we’ve seen a number really great ones. I should know: as the writer tasked with helming many of the Strategist’s fashion stories (including writing about the best button-downs, high-waisted jeans, and shapewear), I’m quite discerning when it comes to what’s marked down during Cyber Weekend (and beyond).
At most retailers, especially larger ones, anything less than 20 percent isn’t really worth your time. (Though whenever possible, we consider pricing history and trends and assess the latest deals accordingly.) For discounts of 30 percent and higher, or when a deal is rare or you really love something, don’t dillydally.
For this list of the best Cyber Monday fashion deals, I focused on showcasing retailers we’ve written about before and expert-recommended items that have the Strategist seal of approval, like Ottessa Moshfegh’s favorite pajamas and the ever-popular Levi’s we’ve named the “Goldilocks of jeans.” Personally, I’ll probably do most of my shopping at Olympia Gayot’s J.Crew; I’ve already purchased this crystal-collared crewneck but plan to keep browsing the site in my downtime.
Just so you know: I’m done checking this post for the night, so prices could change or products could go out of stock. But your trusty Strategist team will be back on deal-hunting duty tomorrow, finding the best post-Cyber Monday sales. In the meantime, if you’re shopping in other product categories like toys or under-$100 gifts, be sure to check out our full guide to the best Cyber Monday sales (there are more than 200 deals on that list) and sign up for our newsletter for even more deals coverage.
Abercrombie’s denim is popular with both petites and taller folks like Strategist writer Latifah Miles (who’s five-foot-ten). Stock up while the brand is offering 30 percent off everything (with an extra 15 percent off select styles).
These jeans are so comfortable that content creator Amy Serrano wore them for “a round of high kicks with the Radio City Rockettes.”
If you missed out on the all-in-one retailer’s Early Access Sale in October, our eagle-eyed editors have spotted lots of even better discounts this Cyber Monday (here, our exhaustive guide to the sale).
This bralette is almost identical to the one that Strategist senior writer Liza Corsillo says “looks good enough (or sporty enough) to wear by itself around the house.”
The virtues of Champion sweats have been repeated to us many a time, and you can’t beat the under-$25 price tag on these.
If you’re shopping for a dad sneaker, lots of New Balances — including this very ’90s pair — are between 30 and 50 percent off.
Or snag this more modern style for less than $50.
Pair these sporty Stan Smiths with your best tennis whites.
It happens only once a year: Get 30 percent off (almost) everything that’s full price, with select styles specially offered at 50 percent off for Cyber Monday. Plus get an additional 50 percent off sale items.
This classic ribbed pullover comes in a very on-trend shade of Schiaparelli shocking pink.
The basics boutique is offering up to 50 percent off everything sitewide.
This corduroy shirt — which comes in colors like forest green and mocha brown as well as this camel shade — could double as a jacket when it’s not too cold out.
In our poll of 1,000 seniors, Athleta beat Lululemon as the most mentioned brand of choice. The label is a favorite of fitness pros as well. For Cyber Monday, you can get up to 70 percent off with prices already marked.
One senior named JoAnn praises these joggers for their dressier rib-knit waistband.
“They’re supersoft and move well with your body, and they also give light compression and support, so they look awesome on [almost] every type of figure,” says Fithouse strength instructor Nina Marchione of these workout leggings.
Baggu is a big hit with Strategist staffers, and if you’re not yet a convert, now’s your chance to get 20 percent off sitewide.
Corsillo considers this laptop sleeve the best thing she bought last year. The “ultrapadded” design protects her computer while also being slippery, so it “slide[s] into a backpack or purse quickly and easily.” (And the “neon rose” version is beloved by Strategist senior editor Jen Trolio.)
Like J.Crew, Banana Republic is going through its own revamp. And if you’ve been waiting for some deep discounts, the brand is offering 40 percent off your full-price purchase for Cyber Monday.
This is one of those easy-to-throw-on pieces that makes you look more put together than you actually feel.
And while you’re at it, you can get an extra 20 percent off at Banana Republic’s outlet store (the discount will appear at checkout).
The Haydens are my favorite work pants, and this is the cheapest I’ve ever seen them go for.
In Cyber Weekends past, the Brooklyn-based fine jewelry–maker has offered 15 percent off almost everything. So it’s big news that this year, for the first time ever, much of its site is 20 percent off. Catbird’s jewelry section is full of (literal and figurative) gems, but check out its (admittedly smaller selection of) home and beauty goodies for clever stocking stuffers, like this chocolate-caviar tin.
This is the cheapest you’ll ever see the company’s signature signet ring (which never leaves my finger).
The handbag house has become especially popular with the TikTok crowd, so it should be easy to find something here for a plucky teen. Of course, you can also choose a treat just for yourself, with up to 50 percent off hundreds of styles.
The Tabby is probably one of the most affordable “It”-ish bags already, but now you can get it for 30 percent off.
Those into Scandinavian style should spend some time browsing COS, which is taking an extra 20 percent off sale items with the code CYBER20.
It’s the perfect off-season purchase; get this rather elegant jumpsuit for next summer.
The underwear-maker is offering up to 60 percent off select colors of its best-selling bras and undies. And if you spend $125, you can get 25 percent off your order (though this only counts if what you buy is full price).
Amanda McMillan, a restaurant general manager in Brooklyn, favors the “French-girl-lingerie, understructured-boxy-menswear look” of this bra.
Like Baggu, Dagne Dover is a big name in the bag space. Whether you’re in need of one for commuting locally or traveling internationally, get 25 percent off sitewide with the code BFRIYAY25.
Strategist writer Arielle Avila had “never been a big backpack person” until she tried out this one. It easily holds her laptop as well as notebooks and pens in an interior sleeve, with a number of other pockets for everything else.
Strategist editor Maxine Builder likes the brand’s fanny pack, which has a little logo on the back “in relatively small print,” so it’s not as flashy as many others.
The boot brand’s Cyber Monday sale includes 40 percent off select styles.
This pair is a version of the very boots actress-singer Dove Cameron and YouTuber Emma Chamberlain love. “They give me a rock-star feeling, like I could stomp on a drum set with my boots if I wanted to,” Chamberlain says. And Cameron wore hers on the set of Marvel’s Agents of S.H.I.E.L.D.
Everlane is taking up to 50 percent off some of its most popular styles along with 40 percent off all cashmere. (You can also read our roundup of everything we recommend worth buying from the brand at any time of year.)
Emma Wartzman, the Strategist’s kitchen-and-dining writer, says this turtleneck hugs you without being “Uniqlo Heattech–tight.”
Get an additional 40 percent off all sale items for Cyber Monday.
This soft (and slightly sheer) henley is ideal for lounging around.
It’s a twofer deal over at Gap: Get 50 percent off, plus an extra 10 percent off, at checkout.
“These thongs from Gap are what I believe to be peak underwear,” says our former deals writer Leah Muncy, who compliments their “universally flattering V-waist” and high leg.
Rarely does this much-beloved athleisure brand have sitewide sales, but now is one of those rare times. Get 40 percent off, with select (read: already-marked-down, pre–Black Friday) styles up to 70 percent off. (You should check out our full guide to the sale, too.)
The Paloma bra earned a coveted spot in our best-bras guide. Natalie Holloway, co-founder of Bala, wears hers for intense workouts, while Strategist contributor Brodie Lancaster counts it among her most-worn WFH bras.
These leggings are Girlfriend Collective’s top seller, made for high-impact workouts with four-way stretch — and we’ve heard them described as “insanely comfortable.”
Take 30 percent off sitewide at the trendy retailer during Cyber Monday.
This statement-making jacket is made from a fleecy, fluffy fabric and comes in houndstooth and leopard prints (or black if you prefer to keep things simple).
During J.Crew’s Cyber Monday Event, you can get 50 percent off, plus an extra 10 percent off your entire purchase (which will appear in your cart at checkout), with the code CYBER.
This is our pick for the best overall oxford shirt. “They’re not disposable-feeling, but they don’t feel precious, either,” says photographer Mikael Kennedy, who even wore one on his wedding day.
Author Ottessa Moshfegh’s favorite pajamas are also now half off. Former Strategist writer Hilary Reid (who owns an earlier version of the set) says “they have a slight air of formality to them — they’re the kind of pajamas I imagine wearing while trying to finish the last half of Swann’s Way or while reading a newspaper in bed.”
With the code CYBERMON, you can get up to 60 percent off sitewide.
This little nylon shoulder bag is slightly Prada-esque, and it’s hard to say no to the price.
The beloved maker of striped tees is having its first-ever Black Friday–slash–Cyber Monday sale, with select styles majorly marked down.
This rugby shirt is made from deadstock for a slightly trippy effect.
The denim house is having its best deal of the year, offering 40 percent off everything. There are a number of specially priced “doorbuster deals” on top-selling items, too. And the discount prices are conveniently listed on the site, so you don’t have to do checkout math.
We dubbed these Ribcage pants the “Goldilocks of jeans,” with Builder describing them as “deliriously high.”
Strategist style columnist Chris Black calls the 501’s “perfect for every occasion.”
The irreverent indie label Lisa Says Gah is offering an additional 40 percent off sale items for Cyber Monday.
These adorable overalls are surprisingly still in stock in (almost) every size.
Many of the athleisure company’s best sellers are up to 50 percent off for Cyber Monday. We also have a whole post dedicated to the brand’s very best deals.
The Energy bra earned the title of “best for high-intensity workouts” in our sports-bra guide. “It’s great for all activities, but especially training and running,” explains Alexa Javens, a coach at Williamsburg workout studio Session.
If you’d like to feel a little luxurious when you go to bed, Lunya makes our favorite silk sleepwear — and you can get up to 70 percent off select styles during its Holiday Sale.
When Reid tried out a set from the brand, she was impressed by how smooth the silk was “in part because the texture of the material falls somewhere between matte and shiny. It feels thick but not too heavy to the touch.”
If your undies drawer needs an update, Knickey is offering 25 percent off sitewide with the code TOPDRAWERSWAP.
Madewell is home to lots of Strategist-approved totes and T-shirts, and now you can get 60 percent off select Cyber Monday deals and 50 percent off everything else with the code CLICK.
Costume designer Sabrinna Fabi praises this top’s stretchability. “It just hugs your body really well, so you can show off your curves and still be really comfy,” she says.
Reid approves of this bodysuit, which has a thong bottom to ensure “that your tucked-in turt doesn’t budge.”
The company’s cashmere is usually splurgy, but now it’s a bit less so. You can get up to 50 percent off sitewide (the catch is that it’s all final sale).
If your taste is designer, Net-a-Porter is a gold mine. Its Cyber Monday sale includes an extra 15 percent off markdowns on Mara Hoffman and Missoni.
The French sneaker label is a favorite of present and past Strategist folks. And for under $100 right now, these Campos are too good of a deal to pass up.
Select Nike styles — including sneakers and sweat shorts — are an extra 25 percent off with the code CYBER.
You’ll find a platform version of the cult-classic Air Force 1’s — which we’ve named the best white sneakers — hidden in the sale section.
Nordstrom’s Holiday Deals Event continues until November 29. The retailer has boasted that there are more than 15,000 discounts available, mostly from 25 to 40 percent off. Don’t miss our full guide, but I’ve included a few longtime Strategist favorites here as well.
The athletic-apparel company is offering 30 percent off everything (with up to 70 percent off its OV Extra — a.k.a. last-chance items — section).
“It’s supportive without being clingy or constrictive, which is a fancy way of saying I don’t need to wear a bra with it,” says Builder of this sporty little number.
Great Jones founder (and former Grub Street senior editor) Sierra Tishgart wrote an entire ode to these sweats. “If, like me, you’ve only ever worn college sweatpants with ketchup stains, they’re a revelation,” she promises.
The colorful underwear company is running a tiered sale for Cyber Monday: 30 percent off any order under $125, 40 percent off when you spend $125 or more, or 50 percent when you spend $250 or more.
Parade’s boy shorts are beloved by Megababe founder Katie Sturino. “While the underwear stays put, I wouldn’t call it overly supportive — and I mean that in a good way,” she says.
It’s your last chance to get 25 percent off everything at the sustainable clothing–maker.
“Normally when people call jeans comfortable, I want to ask them how much Levi’s is paying them to say that, but truly these are comfortable,” says Strategist managing editor Kelsie Schrader about Reformation’s Cynthia jeans, which are featured in our best-high-waisted-jeans story.
Yes, Princess Diana’s iconic (and infamous) sheep sweater is on sale, but you’ll also find all sorts of knits for up to 75 percent off. (The company’s recent collaboration with English artist Luke Edward Hall is shockingly marked down as well.)
This Tudor-rose-patterned pullover is pretty festive without crossing over into ugly-Christmas-sweater territory.
Shopbop is offering one of its best deals of the year: 25 percent off sitewide with the code HOLIDAY. (Plus if you’re an Amazon Prime member, you get free two-day shipping if you link your account.)
The cropped cut of this coat keeps it fresh instead of fusty.
The luxury retailer recently opened up its annual sale to the public (it was previously private for subscribers), with up to 50 percent off the likes of Isabel Marant and Bottega Veneta. It’s a real “don’t dillydally” situation — the site is a hypebeast heaven — so shop this one sooner rather than later.
These are similar to the Ganni (a.k.a. “Danish Mansur Gavriel,” as we’ve fondly called the label), featured in our best ankle boots guide, but with a more dramatic, cleated platform.
Take 25 percent off with the code BLACKFRIDAY at the discount designer company.
You can never have too many sweatpants, and these come in an eye-catching lime green — an excellent choice if you’re in want of something other than heather gray.
If you need a Super Puff replacement, this long puffer will keep you safe from the elements.
Another sitewide sale, this time from Urban Outfitters: Take 30 percent off your entire purchase, with select cold-weather items 50 percent off at checkout.
We’re partial to this plushy plum shade, but this Sherpa sweatshirt comes in brown and white, too.
There are lots of markdowns in Zappos’s Cyber Monday section, with Strategist deals editor Sam Daly noting that the best deals are on footwear.
These are the Docs approved by the Clash themselves.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.