May 19, 2024


Unique & Classy

Annie Leibovitz joins up with Ikea for ‘dream project’ about family life | Annie Leibovitz

3 min read

She’s the photographer to the stars whose portraits have graced the covers of large-stop glossies from Vogue to Vainness Reasonable, so when Annie Leibovitz introduced her most up-to-date collaboration would be with Ikea, very well, there was a whole lot to unpack.

Approached by the business in the course of the pandemic, Leibovitz explained the position as “a desire project for another person like myself”, seemingly a lot less to do with her adore of very affordable homeware (despite the fact that she will be buying a niece some Ikea plates for a wedding existing) and extra the topic of the job – loved ones.

Leibovitz travelled to 7 countries documenting distinctive tips of loved ones, with 20-odd shots the final result. The collaboration was showcased with an party at Paris manner 7 days, displaying Leibovitz’s images. The house, which also has a shop and cafe, will be open to the general public right up until 3 March.

Annie Leibovitz. Photograph: Miguel Riopa/AFP/Getty Photos

She claims it was illuminating obtaining different definitions of “family” – which includes commune-like living, 3 parents wanting right after their son, and a youthful couple who experienced moved in with an more mature widow. “There was a believed that this was about the house,” states Leibovitz. “It truly was about these people’s life. It was so strong and emotional to go into these people’s lives.”

Leibovitz is, of system, additional usually in the lives of the abundant and famous. But she states her method to shoots does not adjust to accommodate the star standing of the subject matter. “I really do not consider any sitting any much more crucial or considerably less important,” she suggests. “It’s almost a very little little bit of a curse – we do all the things with particularly the same intensity.”

Francois Beyers and his family, shot by Leibovitz in Wales. Photograph: Annie Leibovitz / IKEA Artist in Residence

The photographer, who began her career in the early 70s getting photos for Rolling Stone, claims she is even now fulfilled and psyched about what she does, even in her mid-70s. “One of the factors that is not talked about plenty of is it gets so considerably extra appealing to be older,” she claims. “You know what you’re doing.” What is her biggest lesson? “I really don’t spend a lengthy time with a matter [any more],” she states. “If you’re not finding it [the picture] correct away, you should really occur again.”

As very well as to the portfolio of her pictures, Leibovitz has chosen six images mentees whom she has guided in their very own jobs about home, with the illustrations or photos shown in this article. They array from Praise Hassan in Nigeria, who took photographs of her very best friend’s house, to Toma Hurduc in Romania, who documented his spouse and their puppy. Especially putting is the do the job of Elena Kalinichenko, centered in Kyiv in Ukraine. Her visuals demonstrate a mate outside the ruins of exactly where her dwelling when was, and a indicator to a bomb shelter.

Elena Kalinichenko’s shot of her buddy outside the ruins of her home in Ukraine. Photograph: Elena Kalinichenko / IKEA Artist in Home

Leibovitz is not the initial fashion insider to have a relationship to Ikea. Virgil Abloh, the influential designer who died in 2021, collaborated with the homewares retail store on a selection in 2018. The selection involved a poster printed like a supersized Ikea receipt, and a mat that study Keep Off in his trademark Helvetica script.

The store’s blue Frakta bag was also the inspiration for a Balenciaga bag in 2017, which charge £1,600. Ikea has been excellent-natured about these trend moments. Just after the outrage close to the £1,600 bag, they released an advert for the “real” Frakta, emphasising its $.99 price tag and that “if it rustles, it’s real”. © All rights reserved. | Newsphere by AF themes.