Award-winning fashion empire, Sassy Jones, explodes out the gate in Richmond with first flagship store

RICHMOND, Va. (WRIC) — Enjoyment filled the air as enthusiastic Sassy Jones supporters waited in what keep reps say was a three-hour-very long line at the grand opening of the world wide brand’s brick-and-mortar retail outlet in Brief Pump Town Middle.

With humble beginnings as a touring e-commerce model, Sassy Jones — now a multimillion-greenback business — is most effective recognized as a global manner & magnificence powerhouse that sells self confidence. And that self-assurance was hotly palpable at the store’s October opening, in which fashionistas from across the nation flew in for the “Sassy Jones Working experience,” a organization spokesperson mentioned.

“We are a powerhouse brand,” brand name CEO, Charis Jones, formerly informed 8Information. “We are an award-winning fashion, magnificence, and lifestyle model that inspires self-confidence in women of all ages.”

The model features “incredibly unique jewelry, audacious prepared-to-wear women’s apparel, beauty and add-ons.” The Richmond region flagship locale has vivid cheery lights, colourful hues, and daring wall art studying “Be Undeniably Self-assured,” and is situated on the 2nd floor of the mall, in suite variety 2212.

“I am thrilled to open our first location where customers near and far can come for a fully immersive purchasing working experience,” stated Charis Jones, Founder and CEO of Sassy Jones in a assertion. “A area where the unicorns can play – it isn’t about the order, it’s about how each client feels. I want the Sassy Jones female to wander away with far more than just a handbag, I want her sensation gorgeous, related and loved. This area will be the first of many to do just that.”

The brand name attributes its achievements to its cult-like adhering to, which was reported to explode just after a collection of “Sparkle Get-togethers,” weekly on-line exhibits “teaching ladies how to be undeniably confident” in the brand’s clothes.

Sassy Jones prides by itself in catering greatly to Black gals, a market normally underserved by significant manner labels, a corporation spokesperson mentioned – the accomplishment of which is quickly observed. With practically 77,000 followers on Instagram, the acceptance and achievement of Sassy Jones is simple. The model has also been given numerous awards and accolades, like staying named on the Prime 25 Thriving Corporations checklist by Forbes Journal.

If you are intrigued in checking out Sassy Jones, and all the store has to provide, their Small Pump retail outlet is open Sundays from noon to 6 p.m., and Monday by means of Friday from 11 a.m. to 8 p.m. Customers can also shop on the web whenever at https://www.shopsassyjones.com/.