April 13, 2024

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Balenciaga’s Erewhon Grocery Bags and Purses Shaped Like Coffee Cups Were Trending at Los Angeles Fashion Show

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Unorthodox equipment took Balenciaga’s most up-to-date runway by storm. On Saturday, the large fashion label presented its tumble 2024 assortment to a sequence of stars including Nicole Kidman, Kim Kardashian and Salma Hayek, previewing its most recent collaboration with Erewhon.

Launched in 1966, Erewhon has attained a buzzy following for its expensive organic and natural fare, cultivating a celebrity fanbase that contains Lily-Rose Depp, Elizabeth Olsen and Miley Cyrus. The supermarket chain has even teamed up with the likes of Hailey Bieber and Bella Hadid, releasing $20 smoothies that spawned TikTok crazes.

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Kim Kardashian carries an Erewhon grocery bag at Balenciaga’s drop 2024 show on Dec. 2 in Los Angeles.

Balenciaga’s most new exhibit, which took place in the upscale neighborhood of Windsor Sq., parodies Los Angeles’ celeb tradition, making velour tracksuits, Cardi B, and obviously, Erewhon, its major co-stars.

Types and visitors alike brandished purses formed like espresso cups, drinking water bottles and Erewhon grocery luggage, all of which highlighted Balenciaga branding. “This is my purse for now, this is what Demna desired me to carry, a small Erewhon Balenciaga bag with bouquets, so I’m heading to give him the flowers when it is completed,” Kardashian told WWD in reference to the label’s resourceful director.

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Design walks the runway at Balenciaga’s slide 2024 present on Dec. 2 in Los Angeles.

Demna’s tenure at Balenciaga has been marked by a series of tongue-in-cheek stunts, obtaining products trudge as a result of mud for the duration of a 2022 present and spoofing political adverts in the brand’s spring 2020 marketing campaign

Balenciaga’s Erewhon force strains up with the launch of a collaborative assortment. Items features hoodies, tees, hats and tote bags, as perfectly as a charcoal-infused juice. The latter can only be acquired at Erewhon shops from now by means of Dec. 9.

Balenciaga Trend Exhibit Front Row in Los Angeles Brings Kim Kardashian, Nicole Kidman and Erewhon Bags

Kim Kardashian at Balenciaga Ready To Wear Fall 2024 held on December 2, 2023 in Los Angeles, California.

Kim Kardashian at Balenciaga Completely ready To Have on Slide 2024 held on December 2, 2023 in Los Angeles, California.

Kendall Jenner and Kim Kardashian at Balenciaga Ready To Wear Fall 2024 held on December 2, 2023 in Los Angeles, California.

Kendall Jenner and Kim Kardashian at Balenciaga All set To Put on Slide 2024 held on December 2, 2023 in Los Angeles, California.

Brooklyn Beckham and Nicola Peltz at Balenciaga Ready To Wear Fall 2024 held on December 2, 2023 in Los Angeles, California.

Brooklyn Beckham and Nicola Peltz at Balenciaga Prepared To Have on Tumble 2024 held on December 2, 2023 in Los Angeles, California.

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Start Gallery: Balenciaga Vogue Present Front Row in Los Angeles Brings Kim Kardashian, Nicole Kidman and Erewhon Bags

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