May 29, 2024

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Unique & Classy

Beauty Tips for a Picture Perfect Headshot

5 min read

A headshot that exudes confidence goes a long way. Not only can it elevate your personal brand, but it’s a great way to get noticed by other professionals in your industry. That’s why celebrity fashion stylist Julianne Costigan and photographer Erin Leydon are teaming up for another year of Portraits With Impact, an initiative that gives Canadian women the chance to get professionally styled from head to toe for the perfect shot.

This year, the pros at Valentino Beauty, Kérastase and L’Oreal Professional have come together to give participants the ultimate beauty refresh. Here, Valentino makeup artist Thip Thadara and Kérastase and L’Oreal Professionnel hair artist Ivana Sutic share the products they use to create captivating looks, plus their advice for capturing a headshot that leaves a lasting impression.

In the Spotlight: Valentino Beauty

Valentino Beauty Eye2Cheek
Valentino Beauty Eye2Cheek, $65, valentino-beauty.ca

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When you’re in front of the camera, focus on wearing products that bring out your natural radiance. Thadara loves Valentino Beauty’s multi-use Eye2Cheek for its versatility and cream-to-powder texture. Available in 12 bold hues, the high-impact formula includes the brand’s signature Roma-Light Complex™ which adds a reflective quality to the skin.

Valentino Beauty Rosso
Valentino Beauty Rosso, $52, valentino-beauty.ca

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Thadara’s favourite way to draw attention to the lips is to select a product that complements the skin’s undertones. Valentino Beauty Rosso offers 50 supercharged shades that not only smooth and hydrate the lips but also flatter all complexions. Choose between a creamy satin or a soft matte finish to achieve a timeless look that exudes a couture feel.

Valentino Beauty Twin Liner
Valentino Beauty Twin Liner, $45, valentino-beauty.ca

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“For headshots, most women want to look like themselves but more polished, and that’s what Valentino represents. “Be who you are, unapologetically,” says Thadara. To play up the natural beauty of the eyes, she loves Valentino Beauty’s double-ended eyeliner, which features a semi-matte liquid liner on one end and a smooth gel formula on the other for ultimate precision.

Valentino Beauty Concealer
Valentino Beauty Concealer, $50, valentino-beauty.ca

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The Valentino look is all about turning the ordinary into the extraordinary, so it’s important that the makeup brings out your true personality. “The goal is to feel beautiful in your own skin, to be as edgy and as loud as you want,” says Thadara. A touch of brightening concealer lends a second-skin finish that allows your best features to shine through.

Valentino Beauty Brow Trio
Valentino Beauty Brow Trio, $45, valentino-beauty.ca

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Well-groomed brows are the key to a polished look, especially in portraits. With Valentino Beauty’s 3-in-1eyebrow filler, achieving beautiful arches is a breeze. Begin by using the eyebrow brush to shape and volumize the hairs, then utilize the pencil to fill in any gaps. Finally, create natural hair-like strokes with the microliner to achieve a full brow that stands out in photos.

Camera-Ready: Kérastase

Kérastase Elixir Ultime
Kérastase Elixir Ultime, $70 (100 ml), kerastase.ca

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According to hair artist Ivana Sutic, you only need two things for a gorgeous headshot: “Good hair and a good outfit, and everything else comes together,” she says. Using exceptional products makes all the difference when it comes to achieving wow-worthy hair, which is why she reaches for Kérastase Elixir Ultime every time. Made with a blend of four shine-enhancing oils, this heat protectant keeps flyaways at bay and smells fantastic, too

Kérastase Blond Absolu Fondant Cicaflash Conditioner
Kérastase Blond Absolu Fondant Cicaflash Conditioner, $60, kerastase.ca

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Colour treated hair needs extra love, so Sutic recommends using a protective conditioner to keep hair looking its best before a styling session. Gentle enough for daily use and infused with hydrating hyaluronic acid, Fondant Cicaflash brings blonde hair back to life, adding shine without ever weighing the hair down.

Kérastase Genesis Anti Hair Fall Fortifying Serum
Kérastase Genesis Anti Hair Fall Fortifying Serum, $85, kerastase.ca

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When you have full, bouncy hair, confidence comes easy. To maintain voluminous locks, use products that help reduce breakage. The Kérastase Genesis line combines natural ingredients like edelweiss and ginger root to keep hair healthy from the scalp to the ends.

Kérastase Nutritive 8H Magic Night Serum
Kérastase Nutritive 8H Magic Night Serum, $80, kerastase.ca

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“For a photo-ready finish, hair should be smooth and shiny, never flat,” says Sutic. Nourish your hair while you sleep with this creamy overnight serum that detangles and softens your strands, making it easier to style your hair the next day.

Kérastase Chronologiste Masque Intense Régénérant Hair Mask
Kérastase Chronologiste Masque Intense Régénérant Hair Mask, $95, kerastase.ca

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Incorporate a weekly mask treatment to keep your mane looking its best on- and off-camera. Kérastase Chronologiste Masque adds long-lasting hydration to hair thanks to replenishing ingredients like hyaluronic acid, abyssine and vitamin E.

Step it Up: L’Oréal Professionnel

L’Oréal Professionnel Metal Detox Shampoo
L’Oréal Professionnel Metal Detox Shampoo, $39.50, lorealprofessionnel.ca

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Did you know that with each wash, the presence of metal in water seeps into hair, which can lead to breakage and loss of vibrancy? L’Oréal Professionnel Metal Detox shampoo harnesses the power of hero molecule glicoamine to neutralize these metals, preserving your hair colour to help you look—and feel—your best.

L’Oréal Professionnel Metal Detox Oil
L’Oréal Professionnel Metal Detox Oil, $45.50, lorealprofessionnel.ca

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For Sutic, a drop of L’Oréal Professionnel Metal Detox Oil is the perfect finishing touch for any look, and it also makes an excellent pre-styling heat protectant. “You can apply it on wet hair, too. Work it through the ends before blow-drying for heat protection, smoothness and shine.”

L’Oréal Professionnel Metal Detox Mask
L’Oréal Professionnel Metal Detox Mask, $49.50, lorealprofessionnel.ca

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“Everybody has metals in their hair, and it negatively impacts colour,” says Sutic. L’Oréal Professionnel Metal Detox Mask protects the hair fiber from metal deposits after lightening treatments to keep your colour picture-perfect for longer.

This content was created by The Kit; Valentino Beauty, Kérastase and L’Oréal Professionnel funded and approved it.

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