British Jewelry Designer Solange Azagury-Partridge

British designer Solange Azagury-Partridge is known for her wonderfully imaginative jewelry. Considerate and exciting, her pieces completely encapsulate British eccentricity and model. Cue her enamel lips, scribbled-inspired assortment, and fanciful kinetic pieces this kind of as her spinning diamond rings, fabulous fringe rings, and mirror ball earrings (as worn by Anne Hathaway).

A organization favored amongst jewellery aficionados and a typical on purple carpets adorning the likes of Helena Bonham Carter, Thandiwe Newton, Charlize Theron, and Cate Blanchett, the list continues we study far more about London-primarily based imaginative, from her views on luxurious to the cornerstones of her organization.

Felicity Carter: What was your first memory of trend?

Solange Azagury-Partridge: As a 7-year-old, I walked by way of Hyde park on a sizzling summer’s working day with my cousins wearing my tie-dye smock leading, orange flares, and a long chain necklace with a gold bell at the end. We definitely thought we ended up ‘it.’

FC: How, when, and why did you get into the jewellery market?

SAP: Immediately after ending a diploma in Languages and not definitely loving currently being a translator or interpreter, I worked for a costume jeweler and then a 20Th Century Artwork seller. He also marketed jewelry to all the most legendary houses, Cartier, Van Cleef, Boucheron etcetera. It was a genuine aesthetic, cultural, and enterprise training. I stayed on till I was about to give start to my initial youngster.

FC: Which was the to start with-at any time piece you developed, and how did it appear about?

SAP: Though doing the job at the Gordon Watson gallery, I obtained engaged. As a pissed off designer, I experienced a pretty apparent eyesight of how I desired my ring to search, so I created it myself. A large dome of gold with a purely natural octahedral diamond set off heart. This snowballed into friends inquiring me to make them a thing very similar. I used 5 many years marketing from my kitchen area table until eventually I ultimately opened my to start with store in 1995.

FC: How would you sum up the aesthetic?

SAP: My aesthetic is the opposite of showy. I like to explain to a tale inside the jewel, so it’s by no means about the sum of its areas but about why it exists. It’s in no way just about remaining wonderful. I phone my jewellery psychological and exuberant.

FC: What is luxury to you?

SAP: Everything designed with care, adore and awareness to element. Also, the time to get pleasure from the very good matters in everyday living.

FC: Who is your buyer?

SAP: Numerous of my prospects are in the resourceful industries, which I appreciate. They are the men and women I admire and would like to be appreciated by. Peer to peer.

FC: What is on your latest temper board?

SAP: My themes are always regular. I are inclined to plunder diverse facets of them. Bible tales, the aspects of nature, molecular buildings and quantum mechanics, maths, and the senses.

FC: Which are your preferred stones and elements to operate with?

SAP: I attempt to use all the components and crafts available for the generation of fine jewelry from the current working day to way back again in the earlier. They can normally inspire my layouts. The use of enamel and lacquer make it possible for me to use a complete other palette of coloration. I adore the massive four sapphire, emerald, ruby, and uncut and rose cut diamonds, as they’re much more delicate and mysterious. I love colour-saturated cherished gems, as well as hardstones. It is all about the color and hue for me.

FC: At present, what are your favorite items, and how do you use them?

SAP: I’ve been sporting a single of my Scribble rings every single day since I launched the assortment. Teamed with both my Magic ring or GoldStar ring from the Good selection. If I’m going out, I’ll put on the Storm necklace. There is no need to have to improve into something ‘evening’ as this transforms any seem.

FC: What is the ideal piece of advice that you have been offered when it will come to dealing with the sector?

SAP: Have religion and imagine in on your own. The tips I’d give everyone else is do not consider no for an reply. Be individual. It needs that substantially enjoy and enthusiasm to survive. From time to time consider a leap of religion. Take care of this work as a vocation since building a manufacturer and a faithful shopper base requires a life time.

FC: What are the cornerstones of your business?

SAP: Everything is about structure for me how factors glimpse and sense are every little thing. The integrity of products we use and the integrity of our small business dealings. Furthermore, excellent helpful consumer services.

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