Installation see of Era Paper: Fast Trend of the 1960s, 2021. Phoenix Artwork Museum. Picture © Phoenix Art Museum.
Technology Paper: A Style Phenom of the 1960s
March 18–August 27, 2023
On view from March 18 to August 27, 2023, at the Museum of Arts and Design (MAD), Generation Paper: A Manner Phenom of the 1960s explores the era’s limited-lived phenomenon of paper vogue through much more than 80 exceptional clothes and accessories crafted from non-woven textiles. These fashions, released in 1966 as a marketing marketing campaign for Scott Paper Enterprise, mixed daring, graphic structure with house-age improvements in elements. Surfacing a minor-acknowledged chapter in the record of design, Generation Paper illuminates the resourceful partnerships of craft and commerce in the progress of semi-synthetic and artificial materials.
“Before there was fast vogue, there was paper trend, which ironically was intended to be a demonstration of paper’s possible to behave like woven fabric,” mentioned Elissa Auther, MAD’s Deputy Director of Curatorial Affairs and William and Mildred Lasdon Main Curator. “Women who ordered the designs and confidently wore paper dresses—as numerous did!—beautifully ushered in a new wave of cutting-edge content innovation.”
Originating from Phoenix Art Museum and largely drawn from operates in the museum’s extensive manner-design and style selection, Generation Paper explores how the legendary silhouettes and styles of 1960s fashion—from A-line mini dresses to bikinis—became daring demonstrations of the longevity and layout likely of the era’s modern paper-like components, this kind of as rayon (a cellulose fiber), polyester, and other artificial blends.
Exhibition highlights consist of: garments that mimicked kitchen area countertop and carpet styles from a promotion for equipment maker Viking a knitted paper mini dress by Mars of Ashville a trio of dresses, part of graphic artist Harry Gordon’s Poster Dresses series and featuring arresting black-and-white photographic photos Campbell Soup Company’s “Souper Dress” with a soup-can motif that tapped into the public’s understanding of Andy Warhol’s pop-artwork screenprints and early illustrations of the dresses from the Scott Paper Organization marketing and advertising campaign that fueled the demand for paper style and encouraged other makers and designers to deliver their have lines.
“The vogue-design assortment at Phoenix Art Museum is household to a rare—and an enviable—selection of paper garments from the 1960s. These garments, which include a lot of gifted by longtime museum supporter Kelly Ellman, are in incredible problem and, in some circumstances, ended up donated in sealed packaging, hardly ever-ahead of opened by the authentic owner. As a consequence, audiences get to practical experience them in pristine sort,” explained Helen Jean, Phoenix Artwork Museum’s Jacquie Dorrance Curator of Trend Style and curator of the exhibition. “These whimsical garments transportation us again to a second when fashion took place to be a playground for tests new paper and non-woven resources. They also remind us of a time in record defined by the Area Race, counterculture phenomena, and formative social and political movements, all of which educated their types.”
All through the exhibition’s run, MAD will host many public packages designed to lengthen and complement Technology Paper’s content, which include a curators’ discuss and a collection of arms-on, artist-led workshops that will invite individuals to transform paper trash into one-of-a-kind manner equipment, style and design textiles made of paper, and discover the Japanese art of paper garments making use of common solutions of kamiko, washi, and takuhon-shi.
Era Paper: A Vogue Phenom of the 1960s is structured by Phoenix Artwork Museum. The exhibition is designed attainable, in section, by general public money from the New York Metropolis Division of Cultural Affairs in partnership with the City Council and the New York State Council on the Arts with the aid of the Office environment of the Governor and the New York Point out Legislature.
ABOUT THE MUSEUM OF ARTS AND Style
The Museum of Arts and Style (MAD) champions contemporary makers throughout inventive fields and presents the operate of artists, designers, and artisans who implement the maximum stage of ingenuity and ability. Since the Museum’s founding in 1956 by philanthropist and visionary Aileen Osborn Webb, MAD has celebrated all aspects of making and the innovative procedures by which components are remodeled, from conventional approaches to chopping-edge technologies. Today, the Museum’s curatorial application builds upon a rich historical past of exhibitions that emphasize a cross-disciplinary technique to artwork and layout, and reveals the workmanship powering the objects and environments that form our every day life. MAD supplies an intercontinental platform for practitioners who are influencing the route of cultural manufacturing and driving 20-1st-century innovation, and fosters a participatory location for website visitors to have direct encounters with experienced earning and persuasive performs of art and style and design. For additional details, visit madmuseum.org.