April 14, 2024


Unique & Classy

GUCCI SS24 “An Ode to Photography” Under Sabato De Sarno

2 min read
Gucci Spring Summertime 2024 – photograph ©David Sims

Gucci Spring Summer time 2024 campaign comes with a striking return to the common storytelling of a manner photograph, Gucci’s first campaign beneath label’s recently appointed Creative Director Sabato De Sarno, titled “Ancora,” is orchestrated on a canvas of legendary simplicity. Captured by the famous David Sims, the Spring Summer 2024 collection comes to existence by a lens that is as a great deal about the legacy of images as it is about the lively future of manner.

Less than the direction of Sabato De Sarno and via the minimalist mastery of David Sims’ pictures, Gucci Ancora redefines luxury with a bold but understated palette. Artwork Director Riccardo Zanola’s precise aesthetic, coupled with Alastair McKimm’s vogue-ahead styling, weaves a narrative of timeless elegance hitting the Gucci retailers with the unfolding of the Spring Summer season 2024 season.

Gucci Spring Summer 2024
Gucci Signoria pumps- image Gucci

Impressed by the heart of Florence’s iconic sq., the Gucci Signoria pumps (pictured previously mentioned), shaped underneath the leadership of Creative Director Sabato De Sarno for the Spring Summer months 2024 line, seize the essence of contemporary class whilst having to pay homage to the eternal appeal of the brand’s birthplace. In the same way, the newly introduced Gucci Horsebit system loafers articulate a refreshing perspective on the brand’s basic footwear, marrying tradition with a bold, modern twist.


Complementing the collection’s silhouette is the artistry of Hair Stylist Duffy and Make-up Artist Lucia Pieroni, whose operate accentuates the organic attract of Gucci’s assorted ensemble of types. The ending contact of manicurist Ama Quashie adds an understated sophistication to the campaign’s overall glimpse.

In addition, embodying the spirit of the assortment are the 5 new faces of Gucci—Fadia, Ana, Jiahui, Nyajuok, and Violet—each symbolizing a side of the brand’s inclusive eyesight. Alongside them are the enigmatic presences of Arthur Hargous, Prince Diamond, and the dynamic Ana Rossolovich.

“An Ode to Photography” is much more than a new chapter for Gucci’s hottest campaign—it is a nod to the formative times of De Sarno’s occupation although celebrating trend images and exactly where it is currently.

Discover the full Gucci Spring Summer months 2024 marketing campaign in our gallery:

Photographer David Sims
Innovative Director Sabato De Sarno
Art Director Riccardo Zanola
Fashion Editor Alastair McKimm
Hair Stylist Duffy
Makeup Artist Lucia Pieroni
Nail Technician Ama Quashie
Designs: Ana Rossolovich, Arthur Hargous, Fadia Ghaab, Jiahui Zhang, Nyajuok G, Prince Diamond, Violet Hume

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