February 23, 2024


Unique & Classy

Legendary Fashion Photographer Hans Feurer Dies at 85

3 min read

Legendary style photographer Hans Feurer, who shot the groundbreaking 1983 Kenzo advertisement marketing campaign starring supermodel Iman, has died.

The photographer, who experienced a profession spanning 5 decades, handed away at the age of 85 past Tuesday. Feurer’s loss of life was confirmed by his management on Instagram.

Feurer, who was born in a tiny city in Zurich, Switzerland, began his profession as a graphic artist and illustrator for a variety of promoting organizations in London in the 1960s.

In 1966, he resolved to embark on a career as a specialist photographer following obtaining a Land Rover and shifting to Cape City, South Africa.

In accordance to The Business of Trend, for the duration of his time on the African continent, Feurer captured moments of journey and light with his camera — a conclusion that defined his visual aesthetic as a photographer.

When he returned to London at the finish of 1967, Feurer formally released his vocation as a photographer — getting celebrated for his sensual photographs of ladies that experimented with light and shadow in strategies beforehand unseen.

Feurer landed coveted places in publications these kinds of as British and French editions of Vogue, Harper’s Bazaar Spain, and Elle France.

In 1974, Feurer was commissioned to shoot the Pirelli Calendar in Seychelles. His innovative illustrations or photos for Pirelli, which utilized light and shade to make extraordinary results, are continue to referenced in manner images to this working day.

In a exceptional eye-popping shot, Feurer captures rays of mild bouncing off a model’s glossy red lips — which we would easily miscalculation for being the end result of Photoshop now.

In an additional image shot by Feurer for the Pirelli calendar, the shadows cast by palm trees overhead look like zebra stripes on a supermodel’s pores and skin.

Pictures That Re-Wrote The The Principles for Fashion Marketing campaign

But possibly the defining photographs of Feurer’s vocation were being the ethereal photos he shot of product Iman in Lanzarote, Spain for a campaign for the style model Kenzo in 1983.

Now, Feurer’s illustrations or photos — which captured Iman as an otherworldly eyesight swathed in layers of vibrant fabric — are lauded for their position in rewriting the procedures for photography for fashion campaigns. Feurer’s photographs also assisted solidify supermodel Iman’s standing as a style icon.

“Hans Feurer was an icon in photography, an complete learn of purely natural light-weight that held no tricks for him,” Feurer’s administration writes in a statement confirming the photographer’s loss of life on Instagram.

“He noticed everyday living in shade, possessed fantastic rigor, and knowledge of garment, while enabling a lot of independence of expression to products he photographed. Every little thing experienced to be credible and sensible.

“For him, fashion was about expressing a pleasure for everyday living, producing feelings, dreaming, all when trying to arrive at as lots of persons as attainable.”

Impression credits: Header photo through Wikimedia Commons.

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