February 23, 2024

Whoiscloak

Unique & Classy

Men’s Fashion Trends 2024: 12 Style Moves to Make This Year

6 min read

Though in a cosmic sense there’s no real difference between 11:59 on December 31st and 12:01 on January 1st, we swan dive into the new year with the belief that change is good, and that the biggest menswear trends of 2024 are meant to be invented, not decreed. Once Andy Cohen’s voice stops ringing in your ears and the champagne hangover wears off, you can get down to the business of deciding what sartorial upgrades, shimmies, and experiments you’d like to try on for size over the next 12 months. And us? We’re here to give you some ideas.

To that end, we polled the GQ staff—self-voted as the most stylish content squad in the northern hemisphere for 64 65 years running—to predict what we think will break out in the world of men’s style in 2024. Some of these predictions will blossom from seeds that we’ve already seen sprouting the last few months; some come from peering into the menswear crystal ball (which is easier to do when you’ve been sitting front-row at fashion shows and sending notes from the frontlines).

Take a look, take what you like, and leave the rest. Just make sure you tag us when you drop your first big fit of 2024.

PREDICTION 1. GET SERIOUS

Playtime’s over. Menswear is heading toward sober tones and severe structure. The fun pops of color that have animated our wardrobes of late will fade into depressing hues of black, gray, and brown. Don Draper and other dourly-clad men will rise again as style touchstones. —Samuel Hine

Husbands

Double-Breasted Wool and Mohair Suit

Saint Laurent

Double-Breasted Pinstripe Suit Jacket

Tom Ford

Shelton Slim Fit Sharkskin Suit Jacket

Thom Browne

Herringbone Patch Pocket Sack Sport Coat

PREDICTION 2. BEANIE BABIES

I’m not calling time of death on the brim-rolled beanie era—longshoreman cosplay habits die hard—but we’re already seeing the return of the skull-hugging caps that warmed the domes of ’90s snowboarders. They’re toasty, of course, and sleek, and at their best when graced with obnoxiously-sized logos, hi-viz colors, or both. —Michella Oré

Moncler

Genius Salehe Bembury Fringed Ribbed Wool Beanie

PREDICTION 3. HEY SHORTIE

As goes the street, so goes menswear—except it’s 2024 we’re talking about, and the street is TikTok, where guys are eagerly cropping their tops. Whether they’re going for full-midriff exposure or a little waist-gracing action, it’s another sign that proportion is the name of the game. Especially now that we’re all wearing high-waisted pants, it makes sense to shorten up the shirt—and jacket—so everyone can see just how high that rise actually goes. —Tyler Chin

Abercrombie & Fitch

90s Cropped Flannel Shirt

Rosa Rugosa

Gwynn Cropped Long-Sleeve Shirt

Gallery Dept.

Practice Cropped Logo Print Mesh T-Shirt

PREDICTION 4. THREE KIDS IN A TOPCOAT

If you’re catching on that menswear moves are either long or short, no in-between, then welcome to the party. Like my colleague pointed out, there are only two coat lengths now, and we’ve mentioned the shorter one. Option two: let it hit your knees. Nothing’s more dramatic than watching a person in a flowing, unbuttoned coat going swoosh-swoosh as they walk down the street looking for a place to score a bacon-egg-and-cheese. —Tyler Chin

Todd Snyder

Oversized Double-Breasted Topcoat

J.Crew

Limited Edition Ludlow Double-Breasted Topcoat

AMI

Belted Pressed-Wool-Blend Overcoat

PREDICTION 5. BACK IN BLACK

Not to coast off of Sam’s brutalist prediction of dark-n-dour suiting, but I know where he’s coming from. It’s been a tiring few years trying to pattern-smash and color-clash and ramp up the volume on every single outfit. We’re already seeing a red carpet revival of that fabled NYC fashion trope, the all-black outfit, and I think it’s only going to gain more steam in 2024—both as a reactive pendulum swing, and as a sigh of relief. In a menswear moment that prizes shape and silhouette, it’s easier than ever to go head-to-toe ebony without feeling short on surprise and delight. If you need inspo, just tape up this photo of Natalie Portman, Charles Melton, and Julianne Moore going in three different, extremely imitable directions. —Jon Wilde

Issey Miyake

Homme Plisse V-Neck Technical Pleated Tank Top

Stolen Girlfriends Club

Black Dust and Grit Jeans

Fear of God

Eternal Cowboy Chelsea Boots

PREDICTION 6. OXFORD EDUCATION

In the halcyon days of my high school years, I owned too many Oxford shirts to count. (It was the height of the #menswear craze, and I refuse to apologize for it.) Now I own two: both Brooks Brothers, both from the ’80s, both equipped with the kind of long, snaking collar roll that makes a very specific clothing fan quiver with excitement. Oxford cloth button downs (a.k.a., OCBDs) have lived a hundred lives since I was a teen—at their lowest, shrunken to stingy-collared cartoon proportions. But a new crop of brands is committed to making them like they used to. —Avidan Grossman

Wythe

Oxford Cloth Button-Down Shirt

Drake’s

Dual Stripe Cotton Oxford Cloth Button-Down Shirt

Husbands

Button-Down Collar Oxford Shirt

PREDICTION 7. SHOES WITH (UNI)SEX APPEAL

Despite the flurry of microtrends whizzing through our feeds, men’s fashion moves painfully slow compared to women’s fashion. Maybe that’s why, in recent years, dudes have been pushing the pace by shopping across the aisle—after all, clothes are just clothes. Call it boredom, or a general quest for drip, or a blurring of gender norms. The stretch into women’s footwear has only just begun (see: the small-but-loud contingent obsessed with Mary Jane shoes, these ballet flat boys, etc.) and it’s only going to continue. Expect to see men’s shoe rotations grow beyond the usual sneakers, boots, and loafers and into kitten heels, platform wooden clogs, sexy heeled boots, and more. —Gerald Ortiz

PREDICTION 8. BACK-TO-BACKWARDS

Based entirely off this one paparazzi photo of Justin Bieber on a date night with Hailey, I’m calling the return of the backwards fitted cap. The ’90s are being pillaged, Blink’s back, and frankly, now that the dad cap and bucket hat have become commonplace, we need a new headwear move. That both Todd Snyder and Jerry Lorenzo (via Fear of God) have already seen the light means the time is right. —Yang-Yi Goh

New Era

59Fifty Throwback Authentic L.A. Dodgers Fitted Hat

Mitchell & Ness

Bases Loaded Fitted Atlanta Braves Hat

Todd Snyder

New Era Red Sox Nubby Cap

Fear of God

New Era Mesh 59FIFTY Fitted Hat

PREDICTION 9. CLOTHES WITH SEOUL

Every few years, a shift in the menswear zeitgeist propels a new capital of cool to the fore. Few cities have more mojo right now than Seoul, where labels young and old are busy establishing the thrumming South Korean metropolis as a buzzy epicenter of hyper-tasteful, surprisingly affordable clothes. Thanks to the endless sprawl of today’s e-comm landscape, the best and brightest of Korea’s crackling menswear scene are just a few clicks way. Stock up now—or book a ticket soon—before your Instagram nemesis beats you to it. —Avidan Grossman

PREDICTION 10. DOES YOUR BRACELET HAVE THE TIME?

One of the best things I bought this year was a teeny-tiny Seiko bracelet watch from the ’70s, which is definitely more bracelet than watch and all the better for it. It’s a women’s model, but I have dainty wrists—and these days, the gals are beating the guys at their own game, anyway. If the coos of delight my new watch-let elicits are any indication, small watches will only be getting bigger in 2024. —Avidan Grossman

Seiko

Two-Tone Stainless Steel Bracelet Watch

Longines

Mini DolceVita Bracelet Watch

Cartier

Panthère de Cartier Small Model Watch

Tissot

Lovely Square Bracelet Watch

PREDICTION 11. BELT IT OUT

Women have long known that a belt’s ability to keep pants from crashing to the ground is the least of its benefits. In 2024, guys will finally see belts as something closer to jewelry—a fancy flourish on par with an icy necklace, wild sunglasses, or new shoes. I’m talking about belts adorned with studs, painted in vibrant colors, and sculpted in ways that belie their ability (or lack thereof) to battle gravity. —Gerald Ortiz

PREDICTION 12. DO BE A SQUARE

Way back when, square-toe shoes were clunky and outdated, the preserve of sleazy car insurance salesmen and junior politicos from Iowa. In 2023, luxury powerhouses like Prada and Marni, along with zeitgeist-y labels like Martine Rose and Our Legacy, transformed the once-hapless silhouette into a just-left-field-enough flex. Expect to see a lot more of it this year. —Avidan Grossman

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