May 23, 2024

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M&S launches search for junior fashion designer with TV show

3 min read

British substantial street retailer M&S is teaming up with tv community ITV to launch a nationwide search to find its subsequent top style designer.

The six-element collection with the functioning title ‘M&S: Costume The Nation’ will air on ITV1 and ITVX in early autumn, presented by AJ Odudu and Vernon Kay.

The clearly show will doc the search procedure of obtaining M&S’s up coming designer “from begin to finish,” featuring 10 candidates who will contend to protected an in-residence style and design job as a junior designer for the retailer at its headquarters in Paddington, London.

The retailer notes in the press release that it wishes to listen to from persons “of all walks of life” as it aims to reiterate that a formal qualification or education in vogue style is not important. What’s far more vital “is creative flair, a willingness to discover and a enthusiasm for design”.

Anna Braithwaite, promoting director of clothing and home at M&S, said in a assertion: “The British isles has some of the finest-rising structure talent in the earth and we want to meet them. We’re on the lookout for the next generation of designers who can be section of our journey to evolve M&S’ style credentials and structure first products that not only attractiveness to our current shoppers but also transform the heads of consumers who may perhaps not have formerly regarded us.

“We know clients loved the powering-the-scenes look at how we supply Christmas for our buyers, so we’re really enthusiastic to lift the lid on our clothing and property design approach for the first time with this model-new display format. It is going to be rapidly-paced, creative, and entertaining – and for the successful candidate a unusual prospect to do the job along with some of the greatest in the business enterprise to layout collections that will be worn by thousands.”

M&S groups up with ITV to look for for “next major designer”

For the period of the Tv competitors, candidates will work out of a objective-crafted layout studio and perform independently, as well as in groups, to design and style and build garments that will resonate with the M&S purchaser.
The 10 candidates will be tasked with a series of briefs to evaluate their layout, challenge-fixing, commerciality and collaboration competencies as component of the recruitment process.

Just about every short will be reflective of M&S’ structure and products advancement system, this sort of as collecting insights to identifying vital merchandise traits to developing and creating unique merchandise.

The candidates will be judged each and every week by a panel of senior leaders at M&S along with a rotation of movie star attendees and designers, who will find which budding designers transfer forward to the up coming spherical and 1 move closer to being named the winner.

Katie Rawcliffe, head of amusement commissioning ITV, included: “M&S: Costume The Country provides a at the time-in-a-lifetime possibility for a member of the public to be equipped to design their fashion collection of goals.

“We’ve experienced true achievements previously marrying two of the UK’s most cherished models in ITV and M&S for foodstuff content material and so we’re hugely psyched to be capable to lengthen this partnership into the earth of vogue.”

The collection comes by using BE Studio from ITV, a complete-support inventive studio making Advert Funded Entertainment (AFE).

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