May 19, 2024

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Unique & Classy

MyGemma: The Tel Aviv-based bespoke jewelry design shop

6 min read
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“Jewelry is not just an accessory,” claims Sapphire Cohen Ben Zvi, founder and head of MyGemma, the Tel Aviv-dependent agency that can make handcrafted gold jewelry with natural diamonds and gemstones: “It’s a kind of self-expression and a way for people to express their thoughts and ordeals.”

Growing up as the oldest youngster in a relatives steeped in diamond and jewelry style, the 31-yr-aged designer has been common with the globe of jewelry and diamonds because she was a child. “Whether my siblings and I preferred it or not, the language in the Cohen home was all about diamonds, gemstones, style, and jewelry building,” she recollects with a smile. “I grew up with workaholic mom and dad who dwell and breathe the world of gems and jewellery.”

SAPPHIRE COHEN BEN ZVI wears the eternity ring. (Credit history: Mila Solomon)

Sapphire was born and raised in Bangkok by Israeli parents who relocated to Thailand in the 1990s. Her father has been a diamond merchant for nearly 40 many years, and her mom is a jewelry designer specializing in large couture and a single-of-a-sort items.

Nowadays, their daughter is considered 1 of Israel’s up-and-coming younger jewelers.

Fluent in English, Hebrew, and Thai, Sapphire attended a British International university in Bangkok. Her mothers and fathers lifted her and her two younger brothers with a solid Jewish and Israeli identification, however they ended up a unique minority in Thailand. 

The Unicorn ring, manufactured by Sapphire Cohen Ben Zvi of MyGemma, was worn by Noa Kirel at Eurovision in 2023. (credit score: Mila Solomon)

“My parents managed Israeli culture and Jewish traditions in our house,” she relates. “Whether that be looking at only Israeli Tv set news, [eating] Israeli snacks and treats, and conversing in Hebrew – it most certainly served ingrain the Jewish Israeli tradition that designs the man or woman I am currently,” she claims. 

It wasn’t straightforward escalating up in a regular Jewish family in Thailand and getting to explain to her close friends that she couldn’t attend exhibits with them on Friday evenings or having to skip college on Jewish vacations. “I always felt diverse and did not experience a section of anything from a nationalistic and common place of view,” she claims.

Vibrant ETERNITY rings made with all-natural gemstones, from valuable to semi-valuable stones in all ranges of colors, styles, and measurements. (Credit: Mila Solomon)
OVAL-Formed eternity rings (Credit score: Mila Solomon)

SAPPHIRE GRADUATED from significant faculty in 2010 and opted to make aliyah and be part of the IDF. She attributed her decision, in aspect, to the antisemitism that she skilled in her last year of high university. 

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“Being the only Jewish Israeli girl in a faculty with practically 3,000 pupils definitely designed up anger and hearth inside of of me to want to go serve my country in the armed forces and give back to Israel,” she notes. “Making aliyah was absolutely an unconventional selection which most of my peers and academics did not appear to be to grasp.”

Immediately after arriving in Israel, Sapphire served for two several years in the IDF as an Air Power spokesperson. “I was in essence the confront of the central foundation of the Air Pressure, which then was at Sde Dov, where by incredibly important persons would arrive to pay a visit to, and I would have to present them all around together with our pilots,” she claims.

In 2023, Sapphire founded MyGemma, which specializes in fashioning handcrafted gold jewelry with normal diamonds and gemstones. The corporation has groups in Israel and Thailand that bring her creations to lifetime. “My key aim is to craft exquisite jewelry that seamlessly blends luxurious with day to day magnificence,” she suggests. “My world of jewellery is in which luxurious satisfies everyday use, exactly where diamonds and gemstones arrive with each other to develop timeless and fashionable parts.”

In addition to MyGemma’s get the job done in producing unique parts, the business not too long ago released its MyRefresh® services, which makes it possible for clients to breathe new life into their jewelry selection by bringing in present items, irrespective of whether inherited or individually owned, for a transformative redesign. 

MyGemma can build an completely new design and style although utilizing the same gemstones and recycling the valuable metal to build a modern day design and style personalized to the customer’s wishes. Sapphire describes that making new patterns from current jewelry not only preserves and recycles previously owned jewellery but also enables prospects to honor the sentimental benefit of their jewellery by offering a new everyday living to their cherished designs.

1 OF the hallmarks of MyGemma, Sapphire says, is its determination to educating prospects about gemstones and generating them extra obtainable. “We acquire delight in featuring a vary of our models at a excellent price issue with out compromising on the high quality of our resources and jewellery,” she suggests. “We can do this due to the fact of our back links to Thailand, which is thought of the gem capital of the earth. In Thailand, we are ready to supply almost all of the gems out there in the world and are also in a position to benefit from historical artisan strategies in jewelry manufacturing, wherever every single piece is meticulously crafted with awareness to detail.”

Sapphire specifically enjoys producing and planning statement pieces. She made the Unicorn ring worn by Noa Kirel at the Eurovision music contest in Might 2023, showcasing her qualities to a around the globe audience. “Creating the Unicorn ring was a aspiration come genuine. The satisfaction I had in being able to intertwine my enthusiasm and ability for jewellery and, at the exact time, my like and patriotic inner thoughts for Israel was an unforgettable memory,” states Sapphire. 

“Recognizing the significance of staying linked to one’s roots and upbringing is critical in today’s globalized culture. I soar on each individual possibility to proudly depict my nation.”

For Sapphire, this applies to the challenging periods of currently. “The recent condition is unquestionably a difficult time for our nation,” she says. “However, I consider that in periods of crisis, we are more powerful when we stand as a single. It is so critical how we unite in the confront of adversity, and it is the only way we are able to get previous these kinds of a time period as a country. I imagine absolutely everyone has to do their element as greatest they can.”

In the spirit of aid for her homeland, MyGemma has created a tailor made collection of eternity rings in blue, white, and yellow. The blue and white shades signify Israel, and yellow signifies the hostages staying held in Gaza. Proceeds from the sales of the eternity rings help IDF troopers battling in the Gaza Strip.

“In occasions of conflict, the fragility of lifetime will become far more evident, and the great importance of cherishing times with our liked types will become paramount,” Sapphire asserts. “People are inclined to obtain solace and that means in their relationships and have an greater desire for motivation and connection, main to a obvious craze of engagement and marriages. 

“As a jewelry designer, I am inspired by the resilience of our people in Israel and the innate human wish to find joy amidst adversity,” the jewelry redesigner says. “It is my hope that as a result of the artistry of jewellery, we will be able to celebrate appreciate and commitment, reinforcing the strategy that even in the experience of adversity, daily life and appreciate prevail.”

What are her plans for the foreseeable future? “I want to continue on breaking boundaries via countless innovation, beautifully craft items that embody both visible allure and own importance, and enable women and males of all ages to stand out and make a assertion with exclusive, fashion-forward jewelry.

“Jewelry is a treasure that lasts from a person generation to a further,” Sapphire concludes, “and being a element of someone’s tale is just the most incredible emotion in the environment.” ■

Speak to MyGemma: www.instagram.com/my__gemma

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