October 2, 2023


Unique & Classy

niiiz design lab shapes pop-up store in korea as a vibrant car wash

3 min read

niiiz structure lab injects vitality & whimsy into Seongdong-gu


In the heart of Seongdong-gu district, South Korea, Mark Gonzales pop-up retailer infuses bold shade and vitality to a bland industrial road in the city. The renowned street style model representing flexibility and inventive expression has breathed new daily life into one particular of Korea’s most well-liked web pages with a spatial style and design executed by NiiiZ Design and style LAB. The style team’s idea celebrates the essence of the manufacturer, whilst confronting the vanishing of daily life spaces thanks to the pandemic and forces of capitalism with a playful tactic.


The exterior is wrapped in a daring and transparent envelop, inviting visitors to phase within a house reminiscent of a compact auto maintenance store and car or truck clean. Design and style components impressed by machinery brushes and equipment, employing Mark Gonzales’ signature yellow brand color, infuse the pop-up store with a playful spirit, in the meantime clear vinyl curtains, usually observed in automobile washes and factories, provide as the entrance —  more blurring the line between the standard and the incredible.

a broad-scale wrapping utilized for cars envelops the exterior of the creating | all images courtesy of NiiiZ Style LAB



Mark Gonzales pop-up shop emulates a car clean


At the time an industrial area, Seongdong-gu district has progressed into a bustling mix of professional and industrial areas, fueled by the alterations brought about by the pandemic. The current daily areas have transitioned into commercially useful ones, in the meantime the visual appeal of new architectural areas have brought about a new character to the area. Amidst this transition, Mark Gonzalez sought to establish a pop-up retailer that showcases their vogue labels even though weaving in the narrative of vanishing mundane areas. ‘The employees tried to depict everyday areas this sort of as match arcades, tiny marketplaces, car restore outlets, and general public saunas by incorporating each and every brand’s identity in a witty method,’ shares the group at NiiiZ Design LAB.


NiiiZ Structure LAB’s intervention begins with the facade, which is engulfed in a massive-scale wrapping, equivalent to that made use of for vehicles. With bold monochrome hues, and the model image and brand, this envelop subtly shows the brand’s symbol and generates an intriguing silhouette on the avenue entrance. Notably, the style workforce devised a approach for simple substitution, staying away from the need for ripping the masking layer and allowing for for convenient renewal and transform.

street fashion brand invites shoppers into a vibrant car wash-inspired pop-up in korea by niiiz design lab
on the initial flooring, the style notion is based on a small automobile mend store and car or truck wash



The next flooring is accessed completely by means of the to start with ground, introducing a area that demonstrates the brand’s main notion with a ‘street vibe’ and a skateboard monitor as the main motif. Additionally, props these as avenue signal-motivated hangers and the ramp typically referred to as a pipe, were being put together with road paintings, in the meantime items like metal grating normally seen on sidewalks and sewer handles ended up integrated to boost the street aesthetic, reinforcing the brand’s identity.

street fashion brand invites shoppers into a vibrant car wash-inspired pop-up in korea by niiiz design lab
the renowned street vogue has breathed new everyday living into a person of Korea’s most popular websites

street fashion brand invites shoppers into a vibrant car wash-inspired pop-up in korea by niiiz design lab
clear vinyl curtains frequently employed in motor vehicle washes ended up applied to open up up the facade of the making

mark gonzales pop-up store
props such as avenue indicator-motivated hangers and the ramp ended up mixed with avenue paintings

markgonzales pop up store 7
the 2nd ground vividly reveals the manufacturer strategy with the incline of the skateboard keep track of



task data:


title: Mark Gonzales pop-up retail outlet
designer: NiiiZ Design LAB
locale: South Korea



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edited by: ravail khan | designboom

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