February 23, 2024


Unique & Classy

Remembering Fashion Photographer Hans Feurer, 84

5 min read

A personal relatives funeral is prepared for the style photographer Hans Feurer, whose fearless design helped to propel the medium ahead and empower ladies.

The Swiss-born talent died in a Zurich hospital surrounded by his spouse Ana and sons Ole and Jens on Jan. 16, in accordance to his longtime agent Andre Werther. The bring about of demise for the 84-yr-aged was not shared.

The lensman’s archives through 2016 are owned by Camera Perform, the Berlin gallery that has represented him for 25 many years, and the remaining archives that day to his most present visuals are owned by Feurer’s relatives, according to Digicam Work’s director Ute Hartjen.

By his own account, Feurer mentioned, “I like to display a totally free female who’s scared of almost nothing.”

The identical may be mentioned of Feurer, who ditched his advertising and marketing vocation in 1966 to shell out two yrs traveling across Africa in a Land Rover he experienced acquired for the journey. His visual presents and intelligent creating were being to start with used to the advertising industry, and that skill to capture the cultural zeitgeist was then utilized to his second act in fashion pictures.

Hans Feurer

Picture Courtesy Digicam Function Gallery

Digital, Photoshop and synthetic lights were being generally off-restrictions even for night time shoots for the self-taught artistic, Hartjen mentioned. If requested where by he uncovered the best light, Feurer would reply, “’I never have an understanding of the query. It’s everywhere, because the solar is almost everywhere,’” she recalled with a snicker.

The photographer at the time spelled out, “I do dream projections. Style allows a lady to turn out to be anyone else by the way she attire and if you perform an act very long sufficient, you turn into it, so I test to just take images of what I would like to stay or to come to be or to be.”

A very similar zeal used to his appreciate of lifestyle. “The environment is the most lovely detail that exists,” was his personalized chorus, Hartjen claimed, incorporating that he regarded as females to be the most exciting creatures in there. “That’s why he made the decision to develop into a photographer to blend those two factors,” she stated.


An promoting impression for Chesterfield legwear.

Picture by Hans Feurer/Courtesy Digicam Function

Feurer shot supermodels in their early times, together with Iman, Sayoko, Grace Jones and Claudia Schiffer, serving to to accelerate their world wide recognition.

In the ’80s, the designer Kenzo Takada teamed up with Feurer and revolutionized style marketing with Iman actively playing a foremost role in developing a feel of globalism that experienced not nevertheless been explored. Striving for a fashionable consider on the fairy tale “One Thousand and One Evenings,” Feurer and the stylist Françoise Ha Van traveled to Morocco with models from all over the environment who sported objects from Kenzo’s personalized assortment. The style designer’s openness to expressing like for all kinds of clothing — outside of the extra anticipated Westernized models — rang accurate with Feurer’s feeling of natural beauty and aesthetic.


Eeva Ketola as pictured by Hans Feurer.

Photograph by Hans Feurer/Courtesy Camera Do the job Gallery

Several years in advance of spin lessons could quickly be discovered in the suburbs and in cities, Feurer photographed a nude Pat Cleveland on a silvery stationary bicycle folded forward with her chin on her remaining knee with arms dangling inches from the ground. The photographer also shot generations of lesser-known versions in striking, typically unmatchable shoots. His adore of character could also be found in a shot of a model wearing a neon eco-friendly swimsuit and Lycra bathing cap, propped up belly-down on a seaside with her flipper-wearing legs bent again, mantis-like.  

Cleveland recalled Tuesday functioning with the lensman in the 1970s, when he crafted a excellent deal of do the job for the creative style magazine of that era Novo.  Cleveland explained Feurer as crisp, disciplined, insitstent and at instances “too exact. But I beloved that he was so purposed in the way that he would direct me.” she explained. “One time in 1971 he took a photo of me as a witch, and he painted my total entire body blue. Then he stated, ‘Now, here’s the broom. I’m heading to teach you how to be a witch and fly with the broom. Now fly.’ I will hardly ever overlook standing there being sponged in cold blue body paint and then flying like a witch on a brooom in the darkish studio.” Cleveland stated.

Recalling how other models were being guised as warlocks and wizards “The images ended up so magical. They were being substantial posters all over Germany.” Cleveland said. “Han produced magic – that is what he did.”

Alongside with creating himself in the pantheon of fashion photographers, Feurer assisted to mentor new talent, and employed Patrick Demarchelier as an assistant at just one place.

Hans Feurer Christy Turlington in 1990 in Kenya

Christy Turlington in 1990 in Kenya.

Image by Hans Feurer/Courtesy Digital camera Get the job done Gallery

A person of Feurer’s career-molding times involved capturing the 1974 Pirelli calendar. That publicity served to make him a go-to resource for various worldwide editions of Vogue, Elle and other trend publications. Feurer also worked at the Stern journal spouse and children, in which other folks like Helmut Newton and Dude Bourdain ended up on board. He also collaborated with Bogner for decades, many thanks in part to a friendship with the Olympic skier and filmmaker Will Bogner Jr. In response to Feurer’s death, Bogner highlighted on Instagram how the photographer the moment explained his method is that of a Zen Buddhist: “Leave out everything that is superfluous, simplify every little thing as considerably as probable, so that the model and the vogue consider centre phase,” Feurer stated.

The photographer’s impact also periodically surfaced as inspiration for distinctive designers’ collections, like Isabel Marant, who took cues from some of his sporty photographs from the ’90s for her spring 2022 collection. Kenzo’s former artistic leads Humberto Leon and Carol Lim also drew from his very well for a 2017 heritage collection.


Ingmari Johansson for a 1969 edition of Queen journal.

Image Courtesy Camera Function Gallery

Andre Werther, Feurer’s agent for 20-furthermore years, recalled currently being on an early-early morning shoot in Times Square with him much more than a dozen decades back. “Daylight held no insider secrets for him.” Werther mentioned. “When he instructed me about the bluish gentle that was reflecting off the skyscrapers, I was blind. The only mild that I could see was the dazzling neon [billboard] light surrounding Periods Sq.. Hans’ eye could see elegance in what some others could only see as banal, uninteresting gentle. He was a magician with gentle — he understood how to enjoy with it.”


Linda Evangelista in 1987.

Photograph by Hans Feurer/Courtesy Digital camera Work Gallery

As passionate as Feurer was about pictures, what truly enchanted him and “made his eyes sparkle” was speaking about deep sea fishing, a sport he pursued with some renowned deep sea fishermen. “If you would talk to him about that, he would never halt chatting,” Hartjen recalled.

A gallery of Feurer’s work experienced previously been posted on Digicam Work’s web-site prior to his demise. He and Hartjen had been talking about the prospect of Hartjen performing a thing at the gallery up coming yr. “We are very unhappy,” Hartjen claimed. “This reminds us all to do matters previously fairly than afterwards.”

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