Saks Strengthens Commitment to Men’s Business Online and In-Stores
5 min read
The luxury retailer has unveiled a new men’s buying desired destination in New York Town and introduced its first-ever men’s model ambassador application, The Saks Man
NEW YORK, Jan. 27, 2023 /PRNewswire/ — Saks has unveiled a new men’s purchasing knowledge on the seventh ground of the iconic Saks Fifth Avenue New York flagship and expanded its menswear assortment online as aspect of the luxurious retailer’s ongoing determination to its men’s enterprise. The 40,000-square-foot superior designer and modern ready-to-have on division offers extra than 70 brands – 23 of which are new to the retail outlet – and features shop-in-outlets by vital men’s makes like CELINE, Dior Adult men, Gucci, Louis Vuitton, and extra.
“Our men’s enterprise has experienced considerable growth around the earlier a number of several years, and Saks carries on to be the vacation spot that buyers glimpse to for the most up-to-date in men’s luxury fashion,” claimed Tracy Margolies, Chief Merchandising Officer at Saks. “While we keep on being concentrated on growing our on the web providing and making an unparalleled assortment of men’s style and extras on Saks.com, our suppliers stay a very important component of the Saks Fifth Avenue ecosystem. The new men’s floor in New York reinforces the electricity of the in-shop encounter and exemplifies Saks’ track record as a fashion authority. We are excited to keep on investing in the men’s group the two on the internet and in retailer by means of our exclusive partnership with the Saks Fifth Avenue retailers to even further solidify our placement as the top destination for men’s luxury manner.”
The luxury retailer has also launched an invite-only men’s brand ambassador method known as The Saks Guy to further more connect with men’s consumers by means of special electronic information and in-particular person experiences. The Saks Gentleman comprises a diverse group of influential males who serve as model ambassadors for Saks by endorsing the digital luxury platform’s promoting campaigns and item launches, generating customized articles for Saks’ digital channels, and attending and internet hosting each digital and in-particular person functions. Members of The Saks Guy appear from a broad array of industries including sports activities, enjoyment, organization, activism and a lot more, with the team complementing Saks’ present women’s model ambassador plan, Saks Social Club.
To rejoice the renovation and the launch of its initially-ever men’s brand name ambassador program, Saks hosted a private tour of the new flooring adopted by a cocktail celebration with NBA-All Star and Saks board member James Harden and users of The Saks Gentleman at Le Chalet at L’Avenue at Saks on Thursday, January 26.
SEVENTH Flooring RENOVATION AT SAKS FIFTH AVENUE NEW YORK
The new seventh floor at the New York flagship delivers an expertly curated variety of men’s ready-to-have on by emerging designers and set up manufacturers. The destination characteristics 19 new store-in-shops by the most sought-soon after names in men’s vogue together with: Alexander McQueen, Balenciaga, Balmain, Bottega Veneta, Burberry, CELINE, Dior Adult males, Dolce&Gabbana, Fendi, Givenchy, Gucci, Louis Vuitton, Moncler, Palm Angels, Off-White (opening in February 2023), Saint Laurent Paris (opening in March 2023), Thom Browne, Valentino and Versace. Highlights include:
- CELINE’s initially shop-in-shop in the United States dedicated to CELINE HOMME
- Alexander McQueen’s initial notion shop built by the brand’s Creative Director Sarah Burton in partnership with Chilean architect Smiljan Radic
- Burberry’s to start with idea shop in New York City reflecting the layout of the brand’s Sloane Avenue flagship store in London
- Palm Angels’ very first men’s shop-in-store in the United States
The Saks Fifth Avenue Retailer Setting up and Style workforce collaborated with Architecture, Engineering and Interior Structure business Highland Associates to update the flooring and showcase the specialist curation of men’s vogue in an elevated and conveniently navigable location. A modern-day staircase boasting dichroic glass connects the sixth and seventh floors to produce a seamless men’s browsing practical experience, and formerly-blocked home windows alongside Fifth Avenue have been opened and restored to flood the house with pure light-weight. Furthermore, the ground capabilities extended aisle paths and new lounge seating parts to inspire socialization and exploration.
A centrally found Atrium space will showcase rising designers and new-to-Saks brands on a rotating foundation. As part of the renovation, 23 brand names have been extra to the men’s prepared-to-have on assortment at Saks Fifth Avenue New York, which include BODE, CELINE, Jil Sander, Louis Vuitton, Maison Margiela, Marni, Martine Rose, Sacai, Sky High Farm Workwear, Undercover, Wales Bonner and Willy Chavarria.
“As our men’s small business carries on to improve, we are fired up to give a reimagined shopping practical experience for our clients to uncover the latest in luxurious menswear at the Saks Fifth Avenue New York flagship,” additional Louis DiGiacomo, Senior Vice President and Normal Goods Manager of Men’s at Saks. “This renovation is a testament to our continued focus on the men’s classification, and we search ahead to giving our fresh new, trend-forward standpoint as a result of the unmatched assortment obtainable on the new floor and on Saks.com.”
Digital
As consumer appetites for buying for luxury online go on to increase, Saks, the leading electronic system for luxury style, stays centered on meeting customers exactly where and how they want to store. The retailer extra about 125 brand names to its men’s array on Saks.com in 2022, including Jacquemus, Jil Sander, Junya Watanabe, Loewe and Sacai. Saks also expanded its wellness and activewear assortment in types such as golf, ski and swim with the launch of Alo Yoga, BOGNER, Truthful Harbor, Rhone and SEASE, among the other manufacturers. The digital platform now characteristics a committed men’s homepage to better provide its men’s clients on the net, furnishing customized products recommendations and curated material this kind of as craze stories and influencer-curated merchandise arrays. Saks also delivers obtain to distinctive digital buying ordeals with men’s designers and industry professionals on its digital activities situations system, Saks Stay.
Property
Simply click below to accessibility floor images *courtesy of Luis Guillén for Saks
Click on right here to obtain event photography with James Harden *courtesy of Yvonne Tnt/BFA.com for Saks
ABOUT SAKS FIFTH AVENUE
Saks Fifth Avenue is the foremost name in luxurious shopping. Considering the fact that 1924, the manufacturer has maintained a status for providing an expertly curated assortment of fashion and really personalised service. The Saks Fifth Avenue experience delivers seamless all-channel shopping as a result of an elevated digital system and in-particular person companies presented by an incredible community of 39 Saks Fifth Avenue shops throughout North The united states.
Store on Saks.com and the Saks application, or go to Saks.com to uncover a Saks Fifth Avenue keep area in the vicinity of you. Observe @saks on Instagram, TikTok, Fb and Twitter, @thesaksman on Instagram and Saks Fifth Avenue on LinkedIn.
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Emma Reese
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Resource Saks
