September 25, 2023


Unique & Classy

Stella McCartney and Lenovo Unveil Winning Concept of Central Saint Martins Design Competition

7 min read

NORTHAMPTON, MA / ACCESSWIRE / December 20, 2022 / Lenovo

  • Peter Nasielski, an MA Layout Household furniture college student from Central Saint Martins, topped winner of sustainability structure competitors for regenerative seaweed eyewear notion
  • As winner, Peter will be awarded internships at Stella McCartney HQ in London and Lenovo Design HQ in the US
  • A few other finalists awarded internships at Lenovo HQ in the US
  • Successful structure revealed at a higher-profile event at the Stella McCartney flagship keep on London’s Previous Bond Street

Last evening, earth-primary engineering brand Lenovo, with each other with vogue designer and mindful luxurious pioneer, Stella McCartney, crowned Central Saint Martins’ MA Structure Ceramics, Household furniture or Jewellery university student, Peter Nasielski, the all round winner of their sustainable structure levels of competition for his revolutionary eyewear design and style, produced from regenerative algae seaweed. The successful style was disclosed at an occasion held at Stella McCartney’s Aged Bond Street store, attended by sector friends, as perfectly as Central Saint Martins learners and college.

The collaboration, which saw 38 MA Structure students from Central Saint Martins investigate the connection in between manner and technological know-how to build a sustainable resolution, aimed to encourage and empower the following technology of eco-conscious designers through ground breaking Lenovo Yoga technological innovation.

During the eight-week venture, the learners designed extraordinary and futuristic models ranging from e-squander jewelry to acoustic panelling built from mycelium. With many exceptional creations to opt for from, it was Peter Nasielski, a student from California, that most impressed Stella and the Lenovo layout team.

Peter’s project was impressed by regenerative farming practices, which led to the enhancement of his eyewear style created from bioplastic materials. Working with slicing-edge technologies driven by the Lenovo Yoga 9i, Peter utilized coding algorithms to mimic the aesthetics and dynamics of natural algae formations, generating the foundation of his winning layout.

Peter was picked from a shortlist of four proficient finalists, who battled it out in a judging day at the Stella McCartney HQ. Just about every finalist championed an vital result in and showcased huge creative imagination, with sustainability at the heart of every style and design. As the winner, Peter has been awarded a three-month internship at Stella McCartney in a division of his selection, in addition an internship with Lenovo’s structure innovation staff at their headquarters in North Carolina.

Stella McCartney commented, “I was definitely blown absent by just about every of the finalists’ presentations and it was so tricky to select a winner I was so motivated by the stage of creativity and innovation.

“I chose Peter as my winner not only mainly because his regenerative kelp and algae farming job touches on a little something we are already seeking into, but it also seems the most feasible as a material innovation for both my workforce and Lenovo. Algae is a renewable useful resource and would not rely on us manufacturing much more waste. It specifically fights the climate crisis and, considering over and above the environmental advantages, can also include regional communicates that harvest it.

“I seriously want to keep on this discussion and assist to make some of their creations a reality because I see a good deal of feasible options in what I was presented. I am so encouraged by and honoured to assistance this future generation of innovation!”

Peter Nasielski, winner of Central Saint Martins’ long term of sustainable style design and style venture, stated: “I am so thrilled to have been picked as the winner of the sustainable style layout venture, supported by both equally Stella McCartney and Lenovo. All over these 8 weeks, I have been challenged and empowered to think past sustainability and, as a consequence, I have established a thing that aims to encourage and make change for the regenerative long run of the vogue market.”

In addition to Peter’s structure, the other talented finalists place forward inspiring creations and have had their design and style IPs obtained by the technologies business. They have also every been awarded an internship at Lenovo’s offices in North Carolina. Finalists provided:

  • Joseph Clinton investigated audio pollution and how it impacts sea daily life, investigating how mycelium can act as a audio dampening content for sustainable acoustic panelling
  • Vrinda Agrawal explored the potential of re-utilizing publish-consumer waste crisp wrappers (multi layered plastics) for other impressive materials purposes in her challenge
  • Estelle Burton targeted on packaging in the luxurious merchandise market place, discovering how improving upon biodiversity via rewilding could be included into Stella’s present packaging

At last, Brian Leonard, Vice President of Style Innovation, Lenovo, extra, “In excess of the earlier few months, we’ve viewed so much creativeness and viewed these students press the boundaries of sustainable style with the enable of slicing-edge Lenovo technologies. The most important part of this experience has been elevating our personal recognition, stretching our minds, and serving to us get a new viewpoint in direction of sustainability. The result of this collaboration has been extraordinary, which is specifically what we hoped for when we partnered with both Stella McCartney and Central Saint Martins. We have been thrilled with what has been developed, so considerably so that we’ve ordered the intellectual residence legal rights of their layouts, so we can investigate the likelihood of creating these modern supplies and processes a truth in the foreseeable future.”

Simon Fraser, Course Chief MA Style and design (Ceramics, Household furniture, Jewellery), Central Saint Martins commented, “The weather crisis is an urgent and deeply intricate situation for all structure cultures. Doing work with the wonderful Stella McCartney CSM Alumni and her workforce, with our revolutionary buddies at Lenovo, MA Layout has engaged with the very real problems in regenerative and sustainable structure techniques.

“Engagements with earth class design groups provides market rigour and obstacle to our studios, furthermore, of course, amazing possibilities to carry on to operate with our partners following university. We are fired up to share with you all the work of the successful designers.”

About Lenovo

Lenovo (HKSE:992)(ADR:LNVGY) is a US$70 billion profits world engineering powerhouse, ranked #171 in the Fortune World 500, employing 75,000 people about the entire world, and serving hundreds of thousands of consumers each working day in 180 markets. Concentrated on a daring eyesight to produce smarter technologies for all, Lenovo has developed on its results as the world’s largest Pc company by further expanding into vital growth areas including server, storage, cellular, options and expert services. This transformation with each other with Lenovo’s globe-transforming innovation is setting up a a lot more inclusive, trustworthy, and sustainable digital society for anyone, almost everywhere. To come across out additional visit,and read through about the latest information via our StoryHub.

About Stella McCartney

Stella McCartney is a luxury life-style manufacturer that was launched less than the designer’s name in 2001. It emboldens assured femininity with elevated still effortless, conscious style. The brand name is committed to getting an ethical and modern corporation, believing it is responsible for the methods it utilizes and the impact it has on the environment. It is hence constantly innovating new approaches to become far more sustainable, from creating to keep methods and merchandise manufacturing. As a lifelong vegetarian, Stella McCartney under no circumstances uses any leather, feathers, fur or skins in any products and solutions for both of those ethical and environmental good reasons – revolutionary a motion for the use of alternative resources. Supporting regenerative agriculture and circularity, the manufacturer is embracing new business enterprise designs that will remodel how apparel are sourced, developed, marketed, shared, fixed and reused, selling long-long lasting items with extended use to minimize environmental influence.

Nowadays, Stella McCartney spans women’s prepared to have on, menswear, kids’ outfits, components, swimwear, lingerie, a performance don collaboration with adidas, STELLA skincare and a lot more – with 48 immediately owned shops and 21 franchise outlets throughout New York Metropolis, London, Paris, Milan, Tokyo, Shanghai and Beijing. Our collections are now bought in 77 nations by means of 863 specialty shops and department suppliers, and ship to 100 nations around the world by way of on the net.

About Central Saint Martins, UAL

Throughout artwork, style and design and performance the college students and employees of Central Saint Martin’s create ideas, resources and actions for a far better foreseeable future. Among the our alumni shaping the earth by creative motion are Ashton Attzs, Grace Wales Bonner, Osei Bonsu, Matty Bovan, Melanie Eddy, Isamaya Ffrench, Craig Eco-friendly, Isaac Julien, Kim Jones, Fernando Jorge, Ib Kamara, Afroditi Krassa, Rene Matić, Stella McCartney, Morag Myerscough, Saul Nash, Simone Rocha, Zineb Sedira and Yinka Shonibare.

MA Design: Ceramics, Home furniture or Jewelry is a investigation focussed Masters diploma in Style and design at Central Saint Martins. College students provide a vison for their qualified apply and their foreseeable future spot within it to realise more than the two a long time of the program. The program is led by Simon Fraser.

Central Saint Martins is element of University of the Arts London (UAL), an worldwide centre for revolutionary educating and exploration in arts, style, vogue, interaction and the doing arts. The University is created up of 6 Faculties: Camberwell Faculty of Arts, Central Saint Martins, Chelsea University of Arts, London Faculty of Communication, London College or university of Vogue and Wimbledon College of Arts. kingdom/csm

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