May 19, 2024


Unique & Classy

Tacori’s Crescent, a Bridal-Style Icon, Turns 25

6 min read

The Crescent, hero layout signature of the spouse and children-owned and -operated bridal jewelry manufacturer Tacori, is celebrating its 25th anniversary this year.

This pursuits me for a couple good reasons. A single is that I am fascinated by jewelry history, even pretty current history. I usually want to unpack how a single object or motif can make a model a legend, or an enduring exemplar of professional achievements.

The other is that the ascent of Tacori dovetails with my own career as an editor, starting at marriage ceremony journals and coming up to my present focus mostly on the wonderful jewellery trade.

So a month after meeting with Nadine Tacorian Arzerounian, Tacori’s COO and head of style, in New York to see the brand’s most recent selection, I interviewed her to master the origin tale of the Tacori Crescent. Right after all these yrs masking the bridal jewelry sector, there was so a lot I did not know— except that Tacori definitely had an effects on this classification when factors ended up really basic and tedious.

Nadine Arzerounian
Nadine Tacorian Arzerounian

Arzerounian is the daughter of Haig Tacorian, who founded the organization in 1979 her brother Paul, after the brand’s frontman and CEO, now serves as chairman of the board. Our dialogue, under.

Just take us again to 1998, when the Crescent was launched. Where was Tacori as a model at that point?

Tacori was a modest, escalating enterprise. My father, Haig, experienced a eyesight to differentiate the brand with a unique appear and a potent feeling of magnificence and type.

Was the Tacori Crescent what set your enterprise on the map?

The Tacori Crescent was a legitimate design and style innovation. Haig commissioned an artisan, Garo Kourounian, to imbue a ring design and style with a hidden symbol of love. Haig essentially turned down the first iteration, a collection of hearts etched into the interior facial area of the ring, as he felt it was not refined ample. The revised edition showcased a series of arcs—just the top rated fifty percent of the heart—encircling the interior experience of the ring. Finally, the Tacori Crescent style and design debuted with a one band, fashion HT2229.

Original Tacori Crescent
Describing the generation of Tacori Crescent engagement rings, Arzerounian claims: “Garo set spherical fantastic diamonds into every crescent arc for emphasis and a intimate touch. Haig recognized the style as a little something totally one of a kind.”

How did your household locate Garo Kourounian, and what is he doing now?

Garo Kourounian is an artist—and my favored collaborator. Haig and Garo fulfilled a long time back by pure serendipity. When Haig and my mother, Gilda, had an business in downtown L.A., it was immediately across the hallway from Garo, then performing as a local artisan and jewelry repairman. As they acquired to know every other and operate with each other casually, Haig acknowledged Garo’s expertise and complementary desire to innovate.

When Tacori grew out of its first studio house throughout the hall, Haig invited Garo to transfer with us to our new design and style studios. Garo proceeds to work and collaborate with me on new collections. He prospects on the intersection of style and design and technologies, and I can’t think about a better companion to structure and dream with.

What was the retailers’ reaction to type HT2229 to begin with? Do you recall the initially suppliers to pick it up?

When Haig introduced the ring to his ideal prospects, it offered into just about every solitary retail outlet. Lucido Fantastic Jewellery in Detroit and Padis Jewellery in San Francisco were amongst the first to have it. Wish for the type caught on promptly, and Tacori turned a manufacturer in desire right away.

What did the Crescent offer that was unique from what else was happening with bridal jewellery layout in the late 1990s?

 The unique Crescent was intricate in styling, and crafted to be extra delicate—and airier—than other models on the market. Tacori was a person of the initial jewelers to undertake CAD technological innovation in design. The use of CAD in the style and design process permitted our types to be intricate and fragile, a glance that was in contrast to the hefty, two-tone filigree items and hand-engraved scrollwork that dominated the current market at the time. As Tacori has developed, our style and design team has been in a position to genuinely speed up the use of these technologies to craft gorgeous, sensitive items with magnificent concealed particulars.

Definitely, Tacori has evolved so a lot as a brand because the debut of the Crescent 25 several years ago. What are some other important details in the brand’s background?

I grew up viewing my mother and father establish the Tacori model. Paul and I would go to the design studios and just take turns sitting in our dad’s place of work chair. We dreamed of the day we would sign up for the relatives custom. About the earlier 30-as well as a long time we’ve aided develop the business with our moms and dads. It was a big milestone for us as a loved ones when, in 2016, Paul stepped in as CEO and I turned the COO and head of design and style.

Tacori Family Photo Collage
At Tacori, family is every thing. Clockwise from top still left: Haig Tacorian with daughter Nadine and son Paul Harry Balian, father of Tacori cofounder Gilda Tacorian, was a jeweler in communist Romania who emigrated with his spouse and children to the U.S. in 1962 Haig and Gilda, on their marriage ceremony working day in 1973, had fulfilled the yr just before and joined Balian to generate B&T, a jewelry firm specializing in vintage-design and style designs Paul and Nadine “at work” when they ended up little ones.

Of system there have been other milestones along the way. In 2003, Trista and Ryan selected Tacori wedding ceremony bands on ABC’s The Bachelorette. Need spiked our expansion was explosive. In 2005, I observed an option to place a new spin on my father’s Crescent patterns. My 1-of-a type Tacori engagement ring encouraged a contemporary, streamlined collection we called  Just Tacori, and it ushered in a new style period for the brand name.

As we celebrate Crescent’s 25th anniversary, we have one more remarkable milestone in our Tacori rand evolution: This summer time we ended up thrilled to appoint Roeya Vaughan as our initially external CEO.

TACORI Crescent Fabric Infographic
The initial Crescent design and style has been tailored for seven distinct Tacori Crescent variations.
TACORI Crescent Anniversary bands
“Today we keep on to reference and evolve the authentic Crescent for new audiences,” claims Arzerounian. To rejoice its 25th anniversary, the brand name is internet hosting activations and retailer gatherings throughout the U.S. and Canada, managing a social media contest, and issuing a limited-version artwork guide that showcases the evolution of the design and style.

 In 25 years, has the regular bridal buyer adjusted?

In bridal trends, we’ve seen it all. Choices change. Now we are seeing larger (and normally lab-developed) middle stones on slim foundations. We evolve our patterns around time to be in action with our shopper. I adore to attempt new models and aesthetics. But regardless of what is trending, we continue being correct to Haig’s primary eyesight, and we force ourselves to be unique and innovative.

In the previous a few yrs, we have definitely taken the possibility to mirror on who we are as a brand—what would make us distinctive, what connects us to our local community of supporters, and in which we’d like to go with each other. This introspection, coupled with some substantial consumer investigate, has offered us a clarity of function and we’ve evolved our external manufacturer expression to superior mirror our main values, obstacle market clichés, and embrace a broader vary of determination milestones.

Major: Bridal and great jewelry model Tacori owes it success—and continued growth—to a combine of good small business, impactful marketing, and a single style and design: the Tacori Crescent, a touchstone for the brand name at any time considering the fact that it debuted 25 decades ago.

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