May 19, 2024


Unique & Classy

Women’s History Month 2024: Fashion Designer Catherine Gee

5 min read

Modeling her SS24 Selection is style designer Catherine Gee and her assistant (photograph by Joanne A Calitri)

When I browse Editor-In-Chief Edward Kobina Enninful OBE’s ultimate problem of British Vogue, which he dedicated to 40 women, I recognized that it is fitting trend designer Catherine Gee be highlighted in my Women’s Heritage Thirty day period challenge. 

From 2016 – with her hand-painted designs for the prints on her signature silk line of women’s dresses at her shop on Haley Avenue with just one portion-time assistant, to her flagship retail store in the coronary heart of the midtown-Santa Barbara arts district with 6 comprehensive-time and 3 element-time personnel – we are significantly motivated. And if you know Catherine, you know she is just having started off. Gee is also an artist and philanthropist.

Gee’s items are worn and appreciated by ladies of all ages and lifestyles – DJ LP Giobbi [Leah Chisholm], Travel & LeisureEditor-in-Main Jacqui Gifford, actor/producer/director Eva Longoria Bastón, actresses Rebecca Gayheart and Camilla Belle Routh, award-winning writer Michelle Ebbin, and many many others. 

We satisfied at her flagship store, did a image session of her spring-summer months ’24 (SS24) variations, and an interview. 

Q. From your initial selection in 2016 to now, what has stayed and what is remaining launched? 

A. The Emma Silk Slip Costume has remained a Catherine Gee staple in the course of all of our collections, as perfectly as the finest-marketing Daria French Cuff Silk Shirt. The brand name has turn into identified in the marketplace for our silk blouses and exclusively printed silk blouses. 

Adding onto this strong classification, I’m thrilled to be doing the job with a silk different material and will be introducing a unique tier of shirting that will open up much more avenues in the field. 

How lots of new pieces are in seasonally? 

I normally insert eight to 10 new silhouettes each and every season, and we intention to promote the complete prepared-to-use selection which encompasses silk shirting, silk camisoles, plush Pima Cotton tees, velvet coats and jackets, jacquard coats, cashmere sweaters, skirts, slip dresses, maxi attire, and shirt dresses. 

How much forward are your collections intended? 

I perform a 12 months in advance, and now am developing SS25. I style a traditional two merged seasons with a Holiday getaway/Vacation resort. The Spring/Summer months and Slide/Wintertime collections are really significant collections, and the Vacation and the Resort deliveries are more capsule type collections. 

What is it about silk you are drawn to as the key content for your collection? 

I have constantly cherished the fluidity of silk and viewing and touching my grandmother’s silk kimonos as a minimal woman still left an indelible mark. I love the flow, the touch, and the poetic nature of it. It is a purely natural fiber, so it also has a cooling outcome and feels astounding versus your pores and skin. I do the job in crepe de chine silk and silk charmeuse for our everyday shirting. The sheen of both of those of these two various kinds of silk is captivating to the eye. 

Do you use Pantone shades?

I actually take pleasure in PANTONE collections! I use numerous Pantone colours to enhance current and acquiring print tones inside the collections. When I show up at sourcing displays in Las Vegas, Paris and Tokyo, the new developments and trends just within just the coloration realm and PANTONE textbooks and catalogues are infinitesimally entertaining!!! 

What is your structure viewpoint?

It is grounded in generating a multifaceted capsule selection for modern women of all ages to truly feel assured, cool, and pretty in their everyday life. We try to give women of all ages the selection of day to evening have on. 

The selection foundation piece is…?

The Daria Shirt is the bread and butter of Catherine Gee. It has develop into a well known silhouette in the market and specially within silk shirting. Women all around the country “collect” Daria Blouses and very own innumerable prints and shades as I generate dozens and dozens every single 12 months. 

Who are your vogue contemporaries? 

Catherine Gee is positioned as an advanced present-day fashion residence, so I look to world brands this sort of as Isabel Marant (Paris) and Raquel Allegra (Los Angeles) for what they have reached both equally in a sartorial perception but also with professional results. I am, definitely, extremely invested in ladies coming up with for gals so when I see girls in this sector be successful and genuinely Thrive, it is beyond empowering and inspiring for all of us. With that mentioned, I seem up to other trailblazing girls like Diane von Fürstenberg, Donna Karan, and Nili Lotan

Have you thought about remaining a Couture Property Innovative Director/Designer?

Though the idea is charming and romantic, my accountability and motivation is in continuing to evolve and develop my brand name. There are designers who have held the reins at houses I admire: Celine, Chloé, Alberta Ferretti, Philosophy di Lorenzo Serafini, Haider Ackermann, etc. As much as American trend, I admire Zac Posen, and I am searching ahead to his effect in his newly appointed role as International Creative Director for the Gap group. 

Do you approach to include accessories to your assortment?

There are many instructions and sub-classes of manner/style and design we are looking at, these as house decor (getting my distinctive prints into wallpaper), add-ons (sun shades and luggage), and even menswear. On the other hand, there is a time and a area for this to happen. 

What features of your company include environmental sensitivity & good tactics for staff? 

The manufacturer is made in three factories in China, Peru, and Los Angeles. I have visited both the Peruvian and Los Angeles factories lots of situations and know all of the staff members from administration to sewers. From the starting, it has been of utmost value that all staff who are overseeing and producing our products are in a safe and sound and wholesome work atmosphere and are paid good wages. Our Chinese silk manufacturing unit, which is wholly girl-owned, is one particular of the most effective in the world and creates 80% of our brand. 

Exactly where can we come across your collection in suppliers? 

Catherine Gee is stocked in pretty much 300 upmarket boutiques all throughout the U.S. Noteworthy suppliers are Elements in Dallas, ANIK in New York Metropolis, Barbara Katz in Boca Raton, Gus Mayer Nashville and Birmingham, PE 101 in Aspen, MARCUS shops (Montecito, Aspen, Chicago and so on.), Come across Boutique in Saratoga Springs, Leigh’s in Grand Rapids, Because of Luca Bruno in Vail, to identify a few. 

What would you like to mention to the manner world, your followers, and our audience globally? 

Women of all ages journey to Santa Barbara to knowledge and shop in our retail outlet as they have found the evolution of the brand through quite a few of the retailers outlined higher than. We have committed fans in Dallas, Aspen, Chicago, Telluride, New York Town, Miami, Nashville, San Francisco, Los Angeles, Denver, and several other U.S. metropolitan areas. Our flagship retailer in Santa Barbara is an elevated addition to the women’s buying working experience in Southern California. Our online keep ( provides our out-of-city shoppers straightforward obtain to our collections. 

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