December 1, 2023


Unique & Classy

My Job: Photographer Zoe Ardiff

8 min read

Did you often want to be a photographer?
I generally understood I preferred to do a little something artistic when I was younger but I in no way thoroughly realized what specifically that would be. I utilised to really want to be a children’s e book illustrator actually and, who is familiar with, I could however abide by that path later on in everyday living. 

Photograph by Zoe Ardiff

In college or university, I studied… photography! I have a BA degree in pictures – I would not advise the class I did, having said that. I imagine the best way to discover pictures is by way of actual-planet learning… getting out into the marketplace and meeting individuals who do the role, then learning from them. My advice would be to achieve out to other photographers who you seem up to and request them for guidance or if you can appear together and help them on a shoot. No faculty system will give you this expertise and being out in the authentic entire world understanding will aid you build self esteem in your self and your abilities. Also with the net and social media we have everything at our fingertips so absolutely use this to your edge to advertise your get the job done and learn new techniques via youtube video clips etc. 

My most formative get the job done working experience was… I did an internship with Not A further Intl agency in Dublin and this gave me this sort of a great insight into the world of manner and the perform that goes on guiding the scenes. Although I was there I also obtained the opportunity to test shoot with some of the products that they signify which helped me develop up my trend photography portfolio. I did the internship with a person of my finest buddies Eoin Greally (who’s also a photographer) and it was a single of the finest summers I’ve experienced in Dublin. 

My very first real job was… I feel just one of the to start with “proper” images positions I did I got through the agency and it was for Sian Jacobs, a wonderful Irish knitwear brand name. I remember being so nervous but also staying so grateful for the chance. The sensation of getting paid out for doing something you love was these types of a buzz and unquestionably enthusiastic me a whole lot likely ahead. 

The most priceless issue I figured out early on in my career was… I believe just how significant it is to be a good person in this sector and take care of anyone with respect and kindness. The major reason I adore my career is since it presents me the option to meet up with so several people today who I would never have crossed paths with if it weren’t for photography – it offers me a window into a lot of diverse worlds. 

A common misconception about what I do is… just push a button” lol. I desire it was this quick but there is unquestionably a large amount of work that goes on driving the scenes. 

Image by Zoe Ardiff

My major duty in perform is to… make certain anyone included feels relaxed and at relieve. I feel ahead of the shoot it is so important for all people to acquire some time to get to know each other and have a chat right before anyone receives to operate so that folks feel additional relaxed. It is also these a good prospect to make new pals and connections. 

Do you have a career mentor or someone you seem up to/look for guidance from?  
I go to my moms and dads a ton for information, they both of those have encounter in managing their possess firms and becoming in the imaginative field. They’re also very encouraging of me remaining innovative outdoors of do the job and always inform me to keep drawing or performing other hobbies I like that are not always related to photography.

The most important threat I have taken in my occupation so considerably is… going freelance. I resolved just after higher education that I wanted to give it a go and try to be a complete time freelance photographer and I’ve been so blessed that it is been successful so significantly. I’m so grateful to any manufacturers/shoppers that have reached out to do the job with me and have provided me options. I hope that it can continue on into the long term and I can hold escalating and setting up my career both of those in Eire and abroad. 

I wake at… usually all-around 8am, but this absolutely differs. My plan is all about the area at the instant mainly because I’ve been travelling pretty a little bit recently. 

The 1st matter I do each morning is… text my boyfriend “Good morning”. He lives in Amsterdam and we’re in a extended length partnership so it is wonderful to wake up and enable him know I’m imagining of him – as cringy as that is!

My morning plan is… non-existent! This is undoubtedly a portion of my lifestyle that requires a whole lot of function. I find myself editing at all hours of the working day/night so I find it hard to function this into a regimen. 

I can’t go to work without… wearing a tracksuit! Staying comfy is so critical to me and I love that in this career you can don regardless of what you like. In school I applied to despise sporting a uniform and normally hoped that in the potential I’d have a work where I could have on what I desired. Also, I usually finish up on the ground seeking to get different angles so it is certainly simpler to go in tracksuits way too!

I journey to function by… I have gotten into a terrible behavior of obtaining taxis lately! I generally justify it by saying it is safer than using all my products on the bus but I feel it may well also be out of laziness also!

Photo by Zoe Ardiff

On an average workday… if I’m not on established with a consumer, I’m either enhancing in a coffee store, carrying out temper boards or sending pitches out to probable purchasers. I surely have weeks the place I’m a lot more enthusiastic than many others and remaining freelance is a constant battle of ups and downs, but I believe I’m getting improved at driving the wave of it.

I commence my working working day at… this varies. At times it could be a 6am start out or in some cases it could be a 4pm begin. I assume the earliest call time I have had was 4.30am for a dawn shoot on a beach front.

The first issue I do at operate is… introduce myself to people today on established. It is often fascinating to see what new people will be there on the day and what form of locale the shoot will be at.

I usually commit the initial part of the day… doing a area scout and discovering the finest places to acquire photos in which we’re dependent. Then hair and makeup is done and the shoot starts. I ordinarily check out to preserve it enjoyment and chill all through the day by bringing a speaker for new music. 

I crack for lunch at… this definitely varies as effectively but normally 1pm for about an hour. 

The most helpful enterprise tool I use every working day is… Google calendar! It’s so handy and helps make scheduling so much a lot easier also since I’m not by natural means a very organised human being. 

I save time by… preparing a mood board and photograph references prior to the shoot. This way I know what I want the vibe and aesthetic of the shoot to be ahead of I even display up on the working day. I largely use Pinterest or Instagram saved visuals to make temper boards.

The ideal part of my working day is… meeting new people and seeing new locations. I really feel extremely fortunate that my position has allowed me to see destinations I in no way would have usually. Ahead of I started off pictures I was a good deal extra unsure of myself and who I was as a person, I undoubtedly received confidence by means of executing images. It even now feels surreal that this is even my task.

The most challenging component of my working day is… the modifying, from time to time this can be a extensive course of action and mean late nights and a Ton of display time. But it is constantly so satisfying to see the final result. 

I know it is been a excellent working day if… the clientele are satisfied! This is so critical to me – I want every person on a shoot to have pleasurable and love it and to leave feeling excited about the results. 

I ordinarily conclusion my working day at… aspherical 6pm. Nevertheless often if I’m super enthusiastic to edit a shoot I’ll keep up until 1am and get it accomplished. I’m way too impatient to hold out!

Photo by Zoe Ardiff

I switch off from work… most of the time it is 8pm, but as a freelancer it is so much more challenging to swap off occasionally. Especially for the reason that you’re in cost of on your own so in some cases there can be a lot of tension to really feel like you have to have to demonstrate yourself and get as much operate finished as probable. I’m still trying to get into a more healthy plan with do the job. 

Ahead of I go to bed, I’ll… say a prayer. I’m not even particularly spiritual at all but most nights I just say a compact prayer to say many thanks for my family members, friends, options and so on. It can help me feel fewer stressed right before mattress much too. 

I often prepare for tomorrow by… buying film. I have lately determined to shoot my do the job generally on movie. However, the growing price tag of movie is surely generating me query this determination! My favorite film correct now is Kodak Portra 400.

Right after a extensive perform week, I destress by… meeting my buddies or heading out for foodstuff. I really like going again to my household residence in Mayo as very well and looking at my relatives and my two canine – Jake and Maisy. I’m also so shut to my grandparents and it is so specific each time I get to see them.

The accomplishment I’m most very pleased of is… recently I’m most very pleased of a shoot I did for Nike in Amsterdam. It was my first time being flown somewhere for perform. I was so anxious and thrilled but it went seriously properly! It was surely a bucket list brand name to perform for and pleasant to know that it was a thing that is achievable and I’m definitely grateful for the option. 

If you want to get into my line of do the job, my tips is to… work really hard and be you! The primary matter is to remain correct to who you are and what you’d like to realize inside the marketplace. Exercise tons and try to acquire your own design, also use social media to your gain to advertise your get the job done and to network with other individuals in the creative area. And to know the planet is your oyster and not to be scared to go for it!